Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.
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go to site Cost Effective
It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
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A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.
When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.
More effective than social media
Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.