follow site Marketing Automation as a Sales Tool
The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.
Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.
http://nonprofitchurchconsulting.com/tag/nonprofit-organization-strategist/feed/ Attracting more leads with Marketing Automation
Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.
It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.
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When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.
They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.
Combine Marketing and sales for Smarketing
The key to using automation for sales is to have open communication between the two departments.
Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.
Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.