Improve Email campaigns with 5 best Practices

By March 12, 2018 No Comments
[:en]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:gb]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:au]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:in]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:]