- October 11, 2021
- Posted by: vmayo
- Category: Email Marketing
Email marketing campaigns are still the best in the business when it comes to generating customer contacts and sales is still the best in the business when it comes to customer interactions and generating sales. When you send an email to a subscriber or list of customers, you are reaching a target person. Who has chosen to receive your content. This means that they are already prepared and ready to follow what you are offering.
Optimize Your Email Marketing Campaign
Here are some tips to optimize your email marketing campaign:-
1. Pay special attention to your subject and opening line
First impressions count. As in your introduction, you should make the subject and opening lines brief. After all, no matter how good the content inside an email is, if it wasn’t opened in the first place, it may never be sent. If it is not opened in the first place it may never be sent.
This makes your recipients think that you are out only to get something from them. Also remember that subject lines are not very long and only the beginning of the initial line is seen as a preview. So keep both short and point.
2. Speak in Conversation
Readability is paramount in an email campaign; If your recipients can’t read your content, they will close the email and move on to the next one. As Oscar Wilde lends, if two words have the same meaning, regardless of length, then one is as good as the other.
Yes, the campaign you are running may require formal language. However, building too formal creates a dry and tense message. which do not provoke any emotion. Instead, you can talk like you’re talking to a friend.
3. Provide a Sense of Urgency
Sometimes you want your recipients to take action, so you have to let them know that good things don’t always last. In other words we can say that you have to provide a sense of urgency with the countdown. And let them know that they want to take advantage of your offer and they will have to do so soon.
4. Be Sure to Personalize
In this faceless corporation world, the email marketing trends of 2021 show that personalization is more important than ever. Keep in mind that this goes beyond just using responses. And this is not real personalization. Instead, use an AI based email optimization tool like Mailcot or Migomail.
Those that add information about your past interactions with your brand, such as browsing and buying behavior, to your analytics and data. For example, if they’re seeing a lot more than others, include them in an email to remind them. You can also include time-sensitive discounts for that specific item to increase your chances of conversion.
5. Segment Your Users
Like personalization, you always need to segment your responses. and be treated accordingly. This is because, if you are targeting someone who is already interested, you have a higher chance of getting conversions. For example, by interests (eg who saw Item A), geographic location (eg discounts for snow boots in New York and sandals offered as part of a Christmas campaign in Miami), or by any other descriptor. Which divides your users into different segments.
6. Include Strong CTAs
The CTA, or your call-to-action, is what tells your users what to do next. If you want him to connect with you on social media. So ask them to do the same in the CTA. If you want them to download the eBook, ask them to do so in the CTA; Whatever you want them to do, ask them to do it in the CTA.
Lastly, your readers need the right incentives to take the action they want. If you tell them only what they can get, but not how, they are unlikely to do anything.
7. Use Rich Text
Rich text is extremely useful in email campaigns. Because people need encouragement. If they see a similar-looking blocked paragraph, it is likely to be skipped or skimmed. If on the other hand it uses bold, italics, large and small fonts or rich text like underlines, it is not only going to generate more interest. Rather, highlight whatever you want to highlight. And emphasize what you want to emphasize.
8. Optimize for All Devices
In the mobile world, you can’t assume that users will check their email on desktop. In fact, 81% of people regularly use a smartphone to check in via their email. You can’t deny it by designing a responsive email. Which will ensure that your email address remains the same regardless of device or screen size. All content will be displayed appropriately.
9. Put Yourself in their shoes
Put yourself in the place of your recipient and see the whole experience from their point of view. For example, send yourself an email and make sure to:
- There are no spelling or grammar mistakes
- All media can be loaded and viewed properly
- All links are clickable
- All landing pages set up correctly etc.
10. Test Everything
Lastly, as with other marketing initiatives, you have to test everything to make sure everything is going according to plan. As opposed to putting yourself in your user’s place to make sure everything is working properly, it involves knowing what’s working and what isn’t, as knowledge of the former allows the latter. Might help move on until optimized. For example, use A/B testing to see. What are the reasons for high open rates, click-throughs, conversions etc.