- August 2, 2019
- Posted by: vmayo
- Categories: Digital Marketing, Email Marketing, SEO, social media marketing
It is undeniable that in the past few years, the use of video marketing has been rising. It is becoming more and more popular, and brands are becoming more and more accessible. Though Snapchat, Facebook, Instagram, Twitter, and other popular sites are a good place to release the video. But still, YouTube remains a giant in the field. YouTube known as the world’s second-largest search engine. If you know a few tricks, it can help you quickly find content and interact very well. Here’s what we like to share the 10 valid ways to promote YouTube channel. These tricks will really help in your YouTube channel promotion.
Ways to promote YouTube channel
1. Build a video/topic around a keyword
Building a video around a topic keyword is the best way to get the traffic. You need and increase your audience. Many do not know SEO. People will skip this step. But if you want the video to get the largest number of viewers, which is crucial. Try using the Keyword Tool to find the most searched keywords, you want to target niche.
It can help you build the best information about the particular topic. It can also help you remember the keywords contained in the entire content. Once you choose a keyword, check that the current topic of the ranking of the video. In order to ensure the right to go on the track, don’t forget to optimize your title and description. The most successful videos on YouTube are usually less than 5 minutes. So don’t feel that you have to make a movie as long.
2. Reformat the quality of existing content
The easiest way to promote a channel is to build great content. But these things don’t always have to be built from scratch. Some of your best videos can be built from valuable and actionable content that has already been created. Many people go to YouTube to find answers and find tutorials on the problems they face. therefore it’s a good idea to solve the problem type of video.
3. Interact with your audience
YouTube is a social media channel. If you’re just posting videos and don’t encourage comments and discussions, you’re missing out. YouTube rewards those channels that have great engagement. Including the overall time spent on the channel. The time of the watch, the likes and dislikes, and most importantly the comments. Try replying to each comment ( if possible ) and ask the user to participate.
4. Get the brand
If you want visitors to take your YouTube channel seriously and subscribe to your channel, you need to look professional. Adding branding information to your channel will help users identify your content immediately. In addition to the visual brand, do not forget to customize the Url and added to the channel in the title. Write an interesting introduction, about who you are, your video is about.
5. Promote your YouTube videos on other social channels
An important feature of social media is that you can cross-promote content across different channels. Promoting YouTube videos on other social channels is the easiest way to increase your audience. See what social channels have you opened? Facebook, LinkedIn, Instagram or Pinterest?
It is the best way to get traffic on your YouTube channel. Millions of people are using social media platforms. So if you share your content link on other social media platforms then definitely your channel will grow. But you have to bear one thing in your mind that your content should be attractive.
If you create YouTube on your own behalf, it’s very beneficial to put your face on the avatar. At this time your audience can more easily contact you personally. This is especially important for bloggers. However, every video you make doesn’t need to include your face.
People also attract by your voice. So you should know how to speak in the video. Your communication speed, voice tone, volume everything matter in YouTube video.
7. Great video thumbnails
The first thing people notice when they find your videos is YouTube thumbnail. Thumbnails can have a big impact. YouTube promotes other videos through thumbnails in its sidebar. Which makes the video stand out. Generally speaking, the title attractive, compelling video thumbnail is usually higher ranking. Even if the content itself is not so valuable, because of their click-through rate (CTR) higher. To get your clickthrough rate, try strategies such as highlighted areas, arrows, large text, and unexpected or unusual images.
In order to do this, use contrasting colors, Big-Bold Fonts, a thick edge around your main subject. Add your face to a thumbnail if it is consistent with your video content. Try not to trick people into your thumbnail. You can use a photoshop or other software to develop thumbnails, but Photoshop is the best option to create an attractive thumbnail.
8. Use the YouTube card
YouTube rewards those channels where viewers spend more time. A longer average viewing time means that people are really involved in your content. ( You can see how long users stay on your videos by using the YouTube Analytics tool ) . By adding a YouTube card, you can add additional recommendations to the exact location where the user is currently running. Although they may give up watching the video. Users are always taken to your other content and stay on your channel, increasing channel rankings.
9. Push subscription
Please viewers to subscribe in every video you upload. Maintain interactions with existing subscribers. This is completely free. So keep in mind that if you don’t ask viewers to subscribe, you may miss a lot of potential followers. But don’t request again and again in the same video. It can irritate people and make a negative impact also.
10. Increase your upload frequency
In order to increase your audience, you need to increase your publishing frequency to at least one video per week. Perhaps you will be very worried about the huge advertising budget to complete the work. In fact, today’s smartphones offer great video recording capabilities. And a variety of video editing tools make it easy for anyone to edit video. Try to post at the same time every day or week. Keep your subscribers informed of the arrival time of your new video.
Remember, promoting participation and publishing high-quality content is what makes your brand an advocate! Be loyal to yourself and your brand, and stay in touch with your audience in the process.