- July 16, 2018
- Posted by: vmayo
- Categories: Email Marketing, Marketing, marketing Automation
For busy marketers, technology is a lifesaver. So that With such a lot of advertising tasks, technology helps you juggle everything from social posts to email campaigns. But are you getting the most out of your marketing technology?
In case you’re equipped to increase engagement with intuitive advertising and marketing technology, Mailcot’s Email Marketing Automation tools are the solution.
So that Mailcot’s Email Marketing Automation is going beyond the “set it and overlook it” mindset and offers you the tools to track customer conduct, segment customers based totally on their interests, and send relevant emails that subscribers can’t ignore.
To help you streamline your Mailcot’s Email Marketing Automation method,
4 Easy tips to Increase your sales with Marketing Automation:
Use website tracking snippets
What happens when a subscriber clicks on a link to your email? Does the subscriber make a purchase? Read a blog post? Understanding what occurs after a subscriber clicks on a hyperlink in your email can provide valuable insight. Luckily, the marketing campaign monitor offers a website tracking tool that does just that. The usage of the website tracking snippet, you could monitor how subscribers flow from your email for your website — and what they’re looking at. With this tool, the subscriber journey will become actionable statistics on your advanced tracking platform, like Google Analytics. You’ll see essential KPIs like click on-thru, bounces, first-time visitors, and conversions. You’ll also get important information about subscribers, like their geographical location.
If you can understand subscribers’ online journey, you may tailor your emails and website content material to drive better engagement.
Try segment builders with access to website behaviors and relative dates
With the website tracking snippet in a region, So you could begin organizing your contacts into like-minded groups.
segment subscribers based on the purchases they make on your website or the kind of content they examine on your blog. those types of segments go beyond classic segments that are typically based on demographic data like age, location, or income, and focus greater on a subscriber’s behavior. With a marketing campaign monitor, you can use the segment builder to create those groups.
you can even create groups that visit your website and take a specific action within a certain time-frame. for instance, you could create a segment of customers that purchase a specific product from your website in the last month.
The segment builder helps you organize subscribers into small, niche groups that share a comparable behavior.
Consider segment-triggered automation
After the use of the segment builder, you have got the groundwork complete to create and send hyper-personalized emails. With Mailcot’s Email Marketing Automation, the process is a breeze. You could pre-make and automate emails based on a subscriber’s actions. That’s right; you could deliver emails based on actual actions taken by the customer. So that Let’s say you need to send a welcome email to subscribers who join your list. When a contact is added to a segment, like a new subscriber segment, that action triggers an email to send. Those subscribers receive a welcome email.
The email sends automatically. You don’t have to log into your account each day, review new contacts, and manually send emails. Just set up the automated journey and new contacts will receive a welcome email from you.
You may trigger emails based on other actions too.
So here is six special triggers campaign monitor customers can use as a starting point:
- Subscriber joins a list
- The subscriber enters a segment
- Subscriber exits a segment
- A date
- An anniversary
- Subscriber activity (advanced plan)
Let’s observe another example. Let’s say you’ve created a segment of customers who bought a high-end digital camera from your website in the last two months. So You need to encourage these customers to purchase accessories add like a camera bag and tripod. You may create and send a follow-up email with this goal in thoughts.
The purchase triggers the delivery of the follow-up email that showcases and-one available for purchase.
This kind of email marketing Automation makes sure you’re engaging cutting-edge customers in a timely, applicable way. Those subscribers have simply made a purchase; they’ve taken your product for a test spin, and are ready to think about accessories add that make picture-taking even better.
Employ basic dynamic content
Marketers are always crunched for time. If you need to send a personalized e-mail in a hurry, rely on dynamic content. Dynamic content gives you the capability to create one email, however, customize pieces of it primarily based on the subscriber receiving it. Let’s say in case you need to send an email promoting a new line of formal footwear. whenever You want men to see their styles and women to see theirs. With dynamic content, the product image adjustments based totally on the gender of the subscriber, so women see a photo of heels and fancy flats while men see loafers and wing tips.
Displaying products specific to a subscriber’s gender is the maximum common use case, but you can customize dynamic content to fit your needs. in case you’re opening multiple store locations, for example, you can change the photo of the storefront based on a subscriber’s location. Of course, to make dynamic content work, you’ll need to collect subscriber information to ensure the right content gets to the right person. You’ll need a variety of tools at your disposal to collect information.
So that Here are a few ways to collect customer information over time:
- Email sign up forms
- Website tracking tools
- Event registration forms
- Forms to access gated content
Use the data you have to create smart segments so your dynamic content is tailored to specific subscribers.