Marketing automation is a game changer when it comes to generating leads, conversions and sales. but, only 5% of the organizations are currently using this tool (source: VentureBeat).Marketing Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have big effect on their enterprise.
In this blog, we share with you 5 important reasons why you have to don’t forget Marketing automation:
1.Connect the digital dots of customers and deliver a unified experience:
The manner we stay, shop and look for data has rapidly changed over the years and use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.
2.Personalize and stay relevant:
The rule book of advertising and marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. the use of a tool like marketing automation, we are able to smartly get consumer insights (right from demographics to client behavior and interests) and send out highly focused and personalized message to the right client at the right time. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation. (source: nation of marketing Automation 2014).
In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, no different tool gives the kind of returns like marketing automation. It offers actual-time actionable metrics that provide key insights on business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing automation is to increase revenue (source: Gleanster).
4.Meets your business goals:
All organizations big and small need marketing automation. For a startup, the only important thing is growth. working on a shoestring budget where the sales rep doubles up as a marketer as properly, startups need marketing automation in order that they have the technical benefit to develop excellent list, create awareness and promote the products. there are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, advertising and marketing automation provides a wealth of insights into the big facts and simplifies the lead procedure.
5.Reduce the Long sales cycle and improve lead management:
The average income cycle has extended 22% over the last 5 years (source: Sirius selections) and buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it not simply drains time and resources, it also results in lead loss along the way. but with advertising and marketing automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.