6 Tips to Improve Your Email Delivery Rate

Sending emails is one of the most popular ways to stay in touch with people. Email has become the primary method of communication for businesses, friends and family.

6 Tips to Improve Your Email Delivery Rate
Email Delivery

Whether you’re a marketer or an end user, sending emails is one of the most popular ways to stay in touch with people. According to a recent report from the Radicati Group, over 281 billion emails were sent and received every day in 2017. This is no surprise, because email has become the primary method of communication for businesses, friends and family alike. However, sending emails is not as easy as it sounds. For example, did you know that the average sender loses up to 20% of their email recipients each month? That’s alarming if your business relies on emails to connect with your customers or partners on a regular basis. This article will introduce you to six tips on how you can improve your email delivery rate.

Don’t Be Afraid of A/B Testing

A key way to improve your email delivery rate is to experiment with different variables when sending your emails. While it’s important to have a general strategy in place, it’s even more critical to find out what works best for your audience based on their needs and expectations. A/B testing can help you determine what aspects of your email campaigns are most effective, so you can keep doing them. A/B testing also enables you to identify what areas can be improved so you can avoid losing your recipients’ trust. To start, create two different email campaigns, each with a slightly different message and value proposition. Use the same list and send the emails at the same time. After a few days, look at the metrics to determine which campaign was more successful. Conduct this test a few times until you get a clear winner.

Be Careful With Your Senders’ List

Your senders’ list is the group of email addresses that you collect to use later to send your emails. It’s important to note that all email lists will lose some recipients over time. However, this can be slowed down significantly if you’re careful with your senders’ list. When you’re collecting emails, make sure you’re doing it in a way that doesn’t put off your recipients. Therefore, avoid leading questions like, “Would you like to receive our latest news and promotions?” Instead, ask people to sign up if they’d like to receive content tailored to their interests. Your senders’ list is made up of different types of emails, including your full email address, your name, your company name, and your company’s domain name. While some of these variables might sound insignificant, they can actually make a big difference in the amount of emails you lose.

Use a Tracking Service

When you’re sending emails, it’s crucial to track your delivery statistics. You can do this manually by noting the date, time, and IP address of when each email was sent. However, this doesn’t provide you with anything insightful, such as the number of emails that were received or bounced. To track your statistics, you can use a third-party email tracking service to monitor the progress of your emails. These types of services provide you with more insights about your recipients, such as their geographical location, IP addresses, and more.

Check Your Bounce Rates

A bounce rate is the percentage of emails that were returned by the recipients’ servers because they were either undeliverable or the recipients didn’t want to receive them. While a bounce rate is normal and expected in some situations, it can indicate that some of your recipients are not receiving your emails. This is the main reason why you should check the bounce rates of your emails. When you check your bounce rates, make sure you’re doing it with a tool that provides you with an overall picture of your emails’ progress. It’s also important to remember that bounced emails are not necessarily a bad thing. Most ISPs will send a bounce if they think your email was sent to a fake email address or an address that was disabled.

Monitor Your Engagement Metrics

As you send your emails, it’s critical to monitor your engagement metrics. This will help you determine which recipients are opening your emails, how they’re interacting with your emails, and whether or not they’re clicking on the links inside. You can use a third-party monitoring service to track your engagement metrics. These types of services are also great for tracking things like open rates, click rates, and more.


Email is one of the most widely-used forms of communication. However, it’s also one of the most misunderstood. In order to send emails that are actually read and clicked on, you need to know a few important things about how email works. First of all, emails don’t get deleted automatically after a certain amount of time. In fact, most emails are never deleted unless their recipients decide to delete them—or unless their senders decide to manually delete them. This means that as long as an email address works, you’ll probably always be able to send emails to it. The only way to increase your email delivery rate is to continuously track your statistics and make adjustments when necessary. With that said, the tips outlined in this article can help you improve your email delivery rate and increase your engagement rates.