- October 2, 2021
- Posted by: Tanu Shyara
- Categories: Latest Trends, Lead Nurturing, marketing Automation
Lead Nurturing Tactics as companies adopt inbound marketing to generate more and more leads, the strategy for generating effective leads becomes very clear. In most cases, only a small percentage of your inbound leads will be ready to make an immediate purchase. This will leave 90% of your inbound leads on the table.
An effective lead generating strategy will have a major impact on the results of your inbound marketing strategy. Like Customer Retention, Customer Loyalty, Revenue and many more.
How to Nurture Leads
The process of lead recruitment involves proposing, engaging and supporting your target audience in any way possible by providing relevant information and maintaining happiness at every stage of the buyer’s journey.
Nurturing leads is critical to the success of your business because these strategies directly affect a customer’s decision. Whether they want to convert into a paying customer or not. We have lots of ways to nurture leads. This includes targeted content, multi-channel nurturing, multiple touches, timely follow-up and personalization.
There is a huge opportunity for knowledgeable marketers (like you) to implement effective leadership nurturing strategies and gain an advantage over your competition.
7 Best Effective Lead Nurturing Tactics
Although there are several major nurturing strategies out there, here are seven of the most effective, no matter what type of business you work for.
1. Take Advantage of Targeted content:
There is certainly no one-size-fits-all when it comes to nurturing leadership. As mentioned in the research. By strategically nurturing your leads, you can also improve your targeted content results.
Begin by working to understand each of your unique buyer personas. Then, create an assortment of targeted content designed to nurture each of your individuals based on characteristics such as interests, goals, objectives and marketing triggers.
As you expand your strategy, you should also have a marketing automation platform that helps you identify, segment, and target your unique buyer personas.
2. Use Multi-Channel Lead Nurturing Techniques:
Today I’m looking for new strategies and techniques just like yours, including email nurturing and beyond. With the help of a powerful marketing automation platform, savvy marketers are now implementing multi-channel lead nurturing strategies.
Effective multi-channel lead nurturing typically involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content, and direct sales outreach. Because there are so many strategies involved, in order to execute it properly, you really need to make sure that your sales and marketing teams are well aligned and working together.
3. Focus on Multiple Touches:
Whereas the buyer’s journey for each product and service can vary greatly. Research has suggested that, on average, prospects receive a marketing touch from being aware of your company to converting your customer.
The most successful leadership nurturing strategies provide more content than you can imagine. Which helps move through the buyers journey by addressing common questions and concerns. In addition to email strategy, consider how you can use a mix of content types, such as social media, blog posts, whitepapers, interactive calculators, or even direct mail, to nurture your prospects into customers.
4. Follow-Up the Lead on Time:
Automated lead nurturing can help you reach larger groups of your prospects. But timely follow-up emails and phone calls are still the best way to convert inbound leads into qualified sales opportunities. This is because if you contact a lead immediately after a website conversion, the lead is more likely to be converted into a sales opportunity.
When you call inbound leads in a timely manner, it is effective with any amount of cold calling. You know what the prospect is researching based on their recent browsing behavior. Also, you have enough information about the organization they work in and their role within the company to do some preliminary research.
5. Send Personalized Emails:
Email marketing remains a highly effective strategy for lead nurturing and personalizing those emails yields better results. An Accenture study found that 41% of consumers changed businesses because of a lack of personalization.
There are many ways to personalize email to improve your lead nurturing strategy. You can send emails that are triggered when a visitor downloads your gated content, clicks on a link in your email, visits certain pages on your website, or displays a high level of engagement.
When you combine triggered email with the power of marketing personalization, you can deliver the right marketing message, at the right time, to the right people.
6. Use a Lead Scoring Strategy:
These are for those who are new to the concept of lead scoring. This method is used to rank prospects on a scale that represents the perceived value each lead represents to the organization. Lead scoring is implemented by some marketing automation platforms. Some websites assign numerical values to browsing behavior, conversion events or even social media interactions.
The result score is used to determine this. Which leads should be followed directly by the sales rep and which leads need to be nurtured more.
7. Align Your Sales and Marketing Strategies:
When sales and marketing are aligned, leadership nurturing strategies are more successful and improve rates of customer retention.
To contribute to lead nurturing for both sales and marketing, identify the exact points in the buyer’s journey that in order to do so prospects must be converted between teams, considering various triggers such as lead scoring, workflow enrollment and conversion events Do it.
The shared expectations, responsibilities and goals for this cross-team collaboration should be outlined in the Sales and Marketing Service Level Agreement (SLA). Creating an SLA will help both teams hold each other accountable for effectively converting leads and nurturing them into paying customers.