What is Automated Email Marketing?
Email marketing is not only important for the growth of your business but on the other hand, it is a way to make feel your customers more personalized and connected with your business.
This makes Email marketing way more necessary from other marketing strategies.
Email marketing is one of the pivotal marketing trends in the era of online marketing.
But let’s understand that why do you require “Automated email marketing for your business?” and “How does it affect the growth of your sale?” So let’s take a closer look right away:-
What is Automated Email Marketing?
As the name implies, it is the process of sending emails to your customers automatically when an event or trigger has occurred.
So let’s see an example which defines you that how does automated email marketing will help you to grow your business:-
“There is a businessman who has an interaction of around 100 people a day. And it maintains the data of their birth dates, anniversary, etc.
And there is also a businessman who has around the same number of interactions as the above businessman has. But it doesn’t keep the data of their birth dates, anniversary and all.
Slowly, the businessman who kept the data sends wishing emails to their customers who have their birthday and anniversary. This makes feel his customers more personalized and increases the chance of purchasing from his shop. But on the other hand, the other businessman lost his opportunity to make an impression on his customers.
This all done with the help of automated email marketing. This businessman has set triggered on the dates. Which makes it easier for a businessman to send the emails and increases the chance of purchasing percentage.”
By incorporating automated email marketing into your communication strategy, you know exactly when to send, what to send, and to whom to send.
Through automated email marketing you can deliver the same great experience to your first email subscriber and the last. This helps you to save your time as you have to do work on the planning of your first email, and further, it will be delivered whenever the trigger occurs.
Types of Automated Email Marketing:-
- Event-Based Trigger Emails,
- Drip Feed Email Content.
Event-Based Trigger Emails:
As the name implies, these emails are sent to your customer when an event has occurred/triggered. The events could be a particular occasion or an operation carried out by a user. The emails are auto-generated and sent to a subscriber list based on events like clicking on a purchase button or special occasions like the subscriber’s birthday.
Drip Feed Email Content:
Drip Marketing: Drip marketing is email marketing strategy composed of emails send at a particular time. The customer will receive timely emails until the campaign ends.
Drip campaigns are automated by email marketing automation. They will timely send emails to the customer.
Drip campaigns is a good way to achieve the growth of the business. This will help to increase the interaction of user.
Why Automated Emails are Important?
Following are the key point which defines why we use Automated Email for marketing purpose:
- It Saves Time.
- Helps to Increase the Sale.
- It notifies the user about Transactions.
Following are some Email Marketing Automation tools which provide the facility to do automation of mail:
- Infusionsoft, etc.
Automated Email Marketing
Automation of mail is useful for the growth of the business. As it helps to send the automated mails regarding the business purpose.