- January 29, 2019
- Posted by: vmayo
- Category: Email Campaign
Best Tips How to Improve Email Deliverability
Now every business just wants to Improve Email Deliverability into their subscriber list. This need of delivering the service information to the inbox is fulfilled by the reputed email marketing companies. Growing your email list can be a slog with endless marketing tasks like content creation, social media, and networking.
The truth is, Improve Email deliverability is a remarkably complex topic, but an incredibly important one. Understanding the complexities of deliverability can mean the difference between success and failure for your email campaign. Improve Email Deliverability rate along with detailed suggestions on how to improve it.
How to Improve Email Deliverability in 2019
There are some tips to How to Improve Email Deliverability in 2019, I find this to be beneficial in the long run and should prevent you from making the same mistakes over and over.
Possible Reasons with a sender’s IP address:
- No IP address authentication with properly configured DKIM/SPF, DMARC records. You can check yours using a dedicated service: Mail-tester.com. Enter your domain name and DKIM selector and you will receive your SPF and DKIM values.
- Emails aren’t sent from corporate domains, but from free email domains like gmail.com, yahoo.com, and others.
- Bad IP and domain reputation. Each recipient’s reaction has a strong impact on your sending reputation. The calculation of your reputation includes such metrics as messages replied to, clicks on the links, complaint rate, “This isn’t spamming” rate and inbox placement rate. Having 100 opened emails out of 100 sent would be a greater contributor to your sender reputation than only 100 opened emails out of 1,000.
- Cold IP address due to irregular sending. Mailbox providers will reject a newsletter if you haven’t been sending for months and then try to send out more than 10,000 emails at once.
- Your traffic isn’t segmented: promotional, transactional, corporate emails and newsletters are sending from the same IP address and domain resulting in overload.
- Using an email service provider at a low rate, that doesn’t improve with well-known email clients or doesn’t have a registered SMTP server.
Solutions For Email Deliverability
Choose an appropriate type of IP address
Warm up a new IP address
- Remove inactive subscribers from the list.
- Divide your mailing list into five groups of 10,000 users each.
- Send an email every day to the recipients in group one during the first week. For the second week, add another group to your mailing list.
If your bounce rate is higher than 10% and complaint rate exceeds 0,1%, reduce your send volume to 5,000 messages a day.