8 Ways to Maximize Email Deliverability To Improve Business Development
You’ve probably read all the tips about the subject line, open rate, engaging content, powerful CTAs, and strategic email landing pages. But let’s take a big step and look at the picture from its most fundamental level – email deliverability. To maximize email Deliverability to improve business development, you should be familiar with these tips
Maximize Email Deliverability To Improve Business Development
Prime your IP for success.
Implement a sender policy framework.
A sender policy framework or SPF increases your credibility in the eyes of the receiving email server. The server can check the domain name against the corresponding IP address to ensure that it is valid. If you do not have SPF, your email may be rejected.
Check your sender reputation.
The biggest reason for your email not being delivered is the low sender score. The ISP automatically rejects any email that falls below a certain score.
The return path creates the sender score. The sender score assigns a number to every outgoing mail server. Scores are calculated using traditional email metrics such as unsubscribes and spam reports.
Stick to a consistent send schedule.
One reason for low sender score and IP rejection is random and irregular broadcast activity. If you are not creating a regular schedule with your email, it is sending spikes. Do your best to stick to a consistent email sending program.
Check feedback loops.
Most major ISPs provide feedback loops, in which the email sender can gain information from the recipients who have complained about that sender’s email. Complaint Feedback Loops or FBLs.
Filter contest entry email signups.
The worst email lists are made up of giveaways or signups. People, who are true to their nature, will at times try to use an invalid or no email address. They don’t care about your list of email addresses; They care about the chance of winning a free iPad mini.
Send emails at just the right frequency.
Many emails can burn your subscriber list. Very few emails can kill your revenue.
So what do you do to maximize email delivery? You just send the correct number of emails. The only way you can find the correct number is by doing a thorough test, which is not easy. Also, it takes a long time, during which you can make some mistakes.
Use branding in your “from” name.
Using your brand name in your “from” line will help reduce spam complaints. To improve business growth and give it a more personalized experience, some companies use a front-end, one-person, to lead their email marketing. You can still use this approach. Just add “from” after the person’s name.