- June 19, 2021
- Posted by: Tanu Shyara
- Categories: Email, Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india
What it is?
You’ve heard us talk about the importance of email delivery, but do you know how this applies to you, your email marketing strategy, especially your customers?
Whether you’re track your tracking or hearing about this metric for the first time, remember that even the best email campaigns can’t be successful without following practices. You can also say that delivery is the make-it-break-it of email and we are here to help you accomplish that.
Email Delivery vs Email Deliverability
Email delivery and deliverability can both be complicated. And sometimes, part science and part magic. First we can start by defining these revelations:
Email delivery occurs when an email is successfully delivered to the recipient server.
Email Deliverability occurs when an email arrives in the successful person’s inbox.
Email service providers (ESPs) will be provided with some information as to why a message was rejected. The receiving server sends back error messages that are based on details.
How many emails are accepted and how many bounces. To know this, we can measure delivery rates more precisely. For example, a bounced email includes a temporary delivery error because the server is unavailable, and a permanent error because the email address is no longer valid.
Delivery, however, is the first part of the email journey to successfully reach an email. Campaign Monitor has an overall delivery rate of 99%. While we are unable to know how many emails arrive in the Percent Inbox Spam folder, we can make an estimate by analyzing a few key metrics for our emails.
Bounce rates (tracked by ESPs), open rates, unsubscribe rates, click-through rates and spam complaints give marketers insight into how people react to and engage with their emails. Monitoring these metrics over time reveals trends in audience activity and engagement.
Engagement is the most important factor in email delivery. Which has a direct impact on the reputation of the sender (both for marketers and ESPs).
What it matters?
Here are three important reasons why email delivery matters to a marketer.
1. Successful delivery equals successful email marketing:-
Email delivery is the foundation on which email marketing is built. At the base level, a marketer is paying ESP to send emails on their behalf, but how does a marketer manage their subscriber list? And the email program will check whether the email has been placed in the subscriber’s inbox.
We have found in 70% of email marketing statistics that every marketer should know, we generate emails for marketers with high return on investment. in which 4400% (ROI) and $1 for every $44 spent.
It takes a lot of time and effort to create the perfect email for marketers, and the effort is definitely worth it. Having the ideal ratio of text to images, considering spacing, using an attractive font, personalizing content for the target audience, and selecting the optimal timing and frequency are all major factors in a successful email.
If you never open the target audience’s email, their efforts are in vain because it will never reach their inbox. It gives a marketer the advantage of managing their email program to optimize inbox placement and open rates. Designing a thoughtful and engaging email goes so far.
2. Win the inbox contest:-
The world of email is very busy and also very competitive places. Different senders compete with each other, that email is accepted with Gmail inbox providers and then filtered into the inbox.
Recently posted in new product news in Gmail that 1.5 billion people use Gmail every month. And 5 million paying businesses use Gmail in their workplaces. With so many individuals and businesses using Gmail, there are so many spam emails being sent. Inbox security is paramount. Gmail’s machine learning algorithm blocks approximately 10 million spam and malicious emails every minute.
Email traffic is growing rapidly and inbox providers are implementing more rigorous filtering techniques to secure the inbox that a marketer must keep in the inbox. A knowledgeable marketer knows that they need to provide relevant and engaging content, delivered at the right frequency as per the interest of the audience. And need to build long term relationship with customers.
3. Care about the audience’s experience:-
Marketers are in competition with all email senders and want their place in the inbox. For email marketing to be successful, people have to open an email and engage with the content. If you want to be successful, a marketer must look at the experience from the prospective of the recipient.
Marketers only send emails to the people people want and to selected lists as a whole. Marketers send emails only to the people want and to selected lists as a whole. Sending emails to non-permission based lists will result in lower open rates, higher unsubscribe rates, and higher spam complaints, all of which indicate a failed email.
Such bad data will have a persistent negative impact on the reputation of the sender and will affect the delivery of the sender in the future. We’ve written more about collecting opt-in email addresses in permission to send posts.
A marketer needs to send regularly without frequent sending to keep their customers interested, which can lead to inbox fatigue. Giving customers more control over both email content and email frequency by setting up a preference center is a great way to remove the guesswork.
The more information you collect from your audience, the more customized their experience is. A customized experience increases engagement.
A good way to collect this information is to include a link to the preference center in the permission reminder text along with a link to unsubscribe. Recipients really appreciate this kind of idea and it can also reduce potential spam complaints.
In the end, a marketer’s relationship with a customer is a two-way street and a healthy mailing list is a dynamic entity. It is important to nurture and welcome new customers and to reward and retain their interest in active customers. Members can also decide to participate with a sender as their needs and interests change.
It’s important to regularly check in with the less active people on the list and give them the opportunity to re-add or opt out of future emails. If left unchecked, the number of inactive ones will increase.
Whereas the question “If a tree falls in the forest and there is no one to hear, does it make a sound?” Rhetorical as it may be, there’s nothing vague about the question “Will you have a good ROI if your emails don’t arrive in your inbox and no one opens your email?”
Marketers always try to maximize the efficiency of email marketing and the laws of supply and demand apply to email as well. By continuously monitoring customer activity and engagement levels, a marketer can better understand what a customer wants and then tailor the email to meet their needs.