- January 8, 2022
- Posted by: Tanu Shyara
- Categories: Business, Email, Email Marketing
Email Marketing Ideas for Events are organizing this event the right way. You have determined the best location. Honorable Guest Speakers are lined up and top-notch vendors are ready to serve you. All you have to do is figure out how to promote your event to make it a success.
By adopting just a few email marketing best practices to promote the event, you can create an effective email campaign. Which increases event registration.
Your email campaign will show increased open rates, increased click rates, and increased conversion rates. And with a few more tips and tricks, you can encourage your customers to spread the word about your event.
Email Marketing Best practices for Event Promotion:
Whether you are hosting an annual party or are already organizing a convention for your company. Event promotions are critical to success. Email marketing is still one of the most effective marketing tools available. Therefore, it makes sense to have practical uses for event promotion.
Here’s why you need to focus on email marketing best practices for event promotion:
- Over 75% of event creators choose email marketing as their most effective strategy, with 45% coming from event ticket sales.
- Event-related emails typically show a 28% open rate. But adding a sense of urgency to the subject line or using the recipient’s name increases that number significantly.
- Whereas 68% of event creators are satisfied with their email marketing performance. And 69% of them accept. That they are having trouble getting the same results.
You can use email to generate interest before ticket sales begin. Only then can the campaign be started. Which encourage your customers to sell tickets and act fast before they become available.
Email Marketing for Events Promotion:
When it comes to email marketing best practices for event promotion, you want to look at each element of your campaign separately.
1. Generate Interest in your Event with a Launch Campaign:-
Product launches can begin with compact, event launches with informative emails letting people know what’s coming and how many details are expected.
A simple campaign might consist of a handful of emails. And those who generate interest and invite people to join the program. Strong campaigns can include promotional materials and media for promotion. Check out this event launch campaign.
Before getting into ticket purchases and organizing a CTA, emails point to a new edition that celebrates a recent hit and the success of a tour. When it comes to offering something new, 66% of online shoppers want to buy from brands they are already familiar with.
2. Invite People to your Event with Exclusive Offers:-
If your pre-launch was successful and you want to leverage your email list, use a special offer to encourage people to sign up for your event. You can stick to a few small things, like free promotional materials, and you can include discount codes along with an expiration date to increase a sense of consistency for your customers.
By including a discount code that your customers need to access quickly. This email prompts you to register till the logo. When it comes to making a purchase decision, 89% of consumers say that their price is a primary factor influencing the decision.
3. Encourage People to Share your Event by Including Live Your Content:-
Rather, most people do not think of referrals in the context of the incident, the fact that many incidents are spread verbally or on social media. Emails that encourage your customers to invite their friends and family. And can increase your event awareness. Incorporating social media share links is a great way to encourage sharing. Let’s look at this example.
Without being overwhelming, email uses vibrant colors and welcoming language. And it invites customers to share their network. Rely on your friends and family as my top source of advice when making client decisions.
4. Notify People of Important Details as the Event is Near:-
You can send two types of emails regarding details. The first email is for those who have purchased tickets. And they need specific details about the incident. And the second email is for those people. Those who haven’t bought tickets yet. And they require details of price and registration information. A strong campaign may send more than one of these emails. You can see an example of this with a description of this event.
5. Make it Easy for People to Ask Questions About your Event:-
You also send a dozen emails. And you have a landing page for the event. Only then will you get questions from people who want to participate. In addition to potentially offering frequently asked questions, highlight your contact form and encourage people to reply to your email with any questions they may have. You post on social media to invite questions. And see an example from this email about an in-store event.
Email focuses on encouraging people to participate in their in-store events. Why do you want to participate and how can you schedule an appointment? This encourages customers to repeat such incidents. Because 70% of people return after an experimental marketing event.
6. Remind People About Your Event Before Important Dates Pass:-
As the event date approaches, you want people to sign up. This means you need to send a reminder email. This includes a sense of urgency and a bold CTA pointing to registration. For large events, this could mean sending a dozen emails a week to an event. It’s also a good idea to remind everyone involved in the event that it’s a good idea to celebrate. Let’s see an example.
A link with a simple description of the event that allows people to sign up for a guest list. This email provides a quick reminder to those who want to know more. When it comes to event registration, 36% of event marketers struggle the most with promotion.
7. Thankyou People for Attending Your Event in a Follow-up Email:-
After completing a successful event, you want to reach out to your attendees. And I want to say thank you for completing the event. You can use this opportunity to highlight event statistics or you can simply offer praise and let people know you’ll see them again. A thank you email also gives people a chance to respond. Consider this thank you email example:
Instead of including event highlights, this thank you email includes a CTA that encourages people to read more about the event. Thank you emails make people feel appreciated, and 70% of purchases are made because of how consumers feel.