- April 25, 2018
- Posted by: vmayo
- Category: Email Marketing
Email Marketing Implementation Tips
Here’s some Email Marketing Implementation Tips that can be very helpful in Email Marketing :
In Email Marketing planning is simply deciding what to do, how to do and by whom is it to be done. Before getting on the board you need to get answers for:-
What is the purpose of sending mail?
Whom do you need to send it to?
What do you want to achieve from this?
What strategies would you be using to make your action effective?
These are just a few examples of how to start because of it very important to have a clear idea of what we are doing and why are we doing that.
Designing the email
After a proper plan has been worked out and you now know what your objective is, you need to design the mail. Designing is important for an email (email marketing) because you are making an impression on an audience and you surely don’t want it to appear vague or any less professional that you ought to be.
Following are the components of designing the mail:
You should keep the tone of the mail user-friendly but no less professional. Nobody is going straight into action just after reading your mail but it is proven fact how it is written is a driving factor in email marketing.
Consider points before finalizing the template:
Color combination of the template
Font style, images, and tables used.
Avoid using words like sales, offer, discounts.
Use more of text and less of the image.
The next important is the content of the email (Email Marketing). Make it simple, easy to understand and clear enough to be self-explanatory. Your content should push the user to act upon the mail in the recipient. Don’t overload the recipient with information. Be specific and just don’t leave any questions in the mind of the reader.
Mind the below points:
Exciting heading to make the readers curious enough to open the mail
Avoid spamming text like the discount, offer, prize, last date etc.
Put things in bullet points like features of your product.
Links to your digital assets for customers to access
A link to unsubscribe to your emails. Yes you must
It is important that your content should be flawless because you cannot afford to make any silly mistake while presenting yourself. That is why proofreading the content should be done.
Optimizing includes having a creative and decent approach towards layout, the main body of the mail, subject line, images, link and everything that is the part of the email in email marketing. Go for formatting and the outline that looks attractive and coherent as well.
The best part of email marketing which is the personalization of emails. Emails can be addressed specifically to the reader by entering their name in specific columns of an email database. Knowing your audience goes a long way in this.
Scheduling and timing
The timing of mail plays an important role in email marketing and you have to make sure that all the emails whether direct or transactional are properly scheduled. It would fetch you better results if you schedule your emails during the working hours because that is the most of us are active but that also depends on the nature of mail. So keep the check on the limits of the mails.