Today, most marketers have access to data that shows more and more people using mobile devices to open their emails. This is not surprising to us. For most people, the phone is already part of their body. The number of emails opened by mobile devices is increasing significantly. This rise has profoundly affected all aspects of email marketing from email headers to email design. In the future, it will be possible for the computer to give way to the mobile terminal. So in this article, we will discuss ’email optimization for mobile devices’.
But is this really the case? Is the computer really eclipse very quickly? Should marketers and designers optimize their email marketing campaigns only for mobile users? is email optimization for mobile devices really works?
So let’s begin from some facts about email optimization for mobile devices:
- In general, only 8% of people who open emails on mobile devices will click on the link immediately. And 23% will choose to open the message again later.
- iPhone users represent our largest sample ratio, accounting for 61% of the 770 thousand mobile device openers. Research shows those iPhone users are more likely than iPad and Android users to use their computers to open emails again. Obviously, we need to pay attention to the bigger
- Compared with the iPad user’s use of the iPad (original mobile device) to open the click rate of the mail again. The clicks rate of the iPad user to open the mail for the second time through the computer is slightly increase. The second time the iPad user opens the email through the computer. The clicks rate is increasing by 14% compare to the second opening of the email through iPad.
- Of the 780 million mobile open, only 12% are open on Android mobile. Note that the Apple device will automatically load the image, which will record as the default to open. But the Android device will not, so the proportion of mail open by the Android client will be lower than the actual situation. But we still got a sample of 93.6 million Android devices open for us to analyze.
Tips To Optimize Emails For Mobile Device
So how can you optimize emails for mobile device so that people keep up with their brands and their content? Below are some tricks and tips for email optimization for mobile devices:
1. Keep your subject lines short.
Knowing how the subject line of your email is cut on different mobile devices facilitates making it simpler for your message not to be misunderstood in a mobile reader inbox. According to a survey, report iPhone breaks the subject lines down to about 35 characters, but Android wraps them into the next line. Make sure the first 4-5 phrases spark interest, immediacy, and intention if you want to shorten topic lines to just 35 characters. Create a short, clear and convincing subject line so the users can persuade to open.
2. Use smaller images
Speed is the most important feature in mobile devices. The longer it takes to load your email, the quicker the public will delete your messages. There are some excellent tools available to reduce the image file size, like small SEO tools (image resizer). In this manner, you can still catch the attention of your audience with views without compromising your download time. Test it on your own mobile device before you send your email to see how long it takes to upload the pictures. Also If you are using too many photos and are not enable for mobile devices, you will see your message as irritating white space blocks.
3. Use larger font sizes
Small texts are easy-to-read on a desktop but cannot be read on mobile screens. Therefore, the fonts should be slightly bigger than traditional emails while designing for mobile devices. The title should be at least 22px and the body font should be 14px. By focusing on the main message with bigger fonts, you can capture the attention of customers. Do you have a single eye, and without zoom in to read your email on your mobile device? If not, consider the font size increase.
4. Use easy to click Call to action
Make the links and buttons easy to view and click in your email copy. Emphasize them with borders, outlines, large buttons, and other effects and keep them spaced well. Use bold types and font colors to distinguish the links from the text on your Email. The call to action takes place together with a concise material. Place an offer near the top of the message, making the next step painful and easy to perform. Use buttons instead of hyperlinks and create a button with a minimum of 40 x 40 pixels.
5. Use space
Make your email easy to read and scan through the correct line spacing. Increase padding of major text contents in order to prevent confusion and illiteracy. In the first portion of your email, enter the most appropriate information. Please remember that your readers are on their way, so they are distracting and leave your email if you don’t arrive at the point right now.