- July 20, 2021
- Posted by: Divya
- Category: Uncategorized
Tips to write the most effective email Copy
Copies are that part of an image, text, info-graphic or an email which is readable and grabs the attention of the customers. Copies are one of he most important part of marketing and can single handed drown or fly a campaign. Copies are the first thing which a user reads and unlike the other back end job of marketing like collecting data, research, etc. the first time a customer sees the said campaign in action. Therefore their importance cannot be overstated. Some of the best copies are the ones which inadvertently help a customer complete the call to action and ffulfill the goal of the campaign. So how do you write the perfect copy for your email marketing campaign or any other campaign, well don’t worry we got you. Here are some tips and tricks which will help you write the perfect copy.
A copy should appeal to the conscience of the customer. A customer will not buy anything or complete the call to action if your copies talk about the stars and moon when the customers have trouble completing their real life work. Try to make your copy relatable, ground the words in reality and how the purchase of a product or service will directly affect the user. You can add a small joke which you know everyone will agree with or bring a mail on their face. The demand for relatable content is always on the rise, nobody likes a snob, be it a friend or a company.
#2. 7 C’s
The seven C’s of communication are:
Consideration: Consider the point of view of the reader while writing a copy.
Concise: a copy should be concise and not too long.
Clarity: A copy should not be vague, it should drive the point home.
Concrete: a copy should be concrete rather than being lousy.
Correct: A copy should be factually correct.
Courtesy: A copy should not have a rude tone.
Complete: elements of copy should not be missing. A copy should be complete in itself.
You need to make sure that you follow all the 7 C’s of communication while writing a copy to make it more effective.
#3. Be Witty:
A boring copy will drive away users while a well crafted, witty copy will compel a user to read the whole email. Make sure your copy is witty. It should leave the user in awe. A copy can be based in a recent trend, a relatable joke or even the latest statistics or spread awareness about a particular topic or your campaign. Since this is the first thing a customer reads it should be powerful enough to drive the customer in.
#4. Set an Objective
A campaign without an objective will result in a vague copy thus directly eliminating the 3rd C of communication. Make sure you set up a proper objective will writing a copy so that your copy will reflect that objective. It is no use to write a copy which has no particular objective as it will just be a bunch of words which will be of no value to your organisation, monetary or other wise.
#5. Create subtle urgency:
Your copy should signify the loss a user will bear if they do not complete the call to action and it should be done subtly. So rather than directly asking the user to buy tickets to the last movie form your site, you can write: the last few tickets to the latest Adam Scott blockbuster Available. This is just an example written and not the best one but you get the gist. One of the best trick while writing any sort of communication with the customer is not asking them directly to purchase you products or services but telling them what all you offer, and letting them decide for themselves. This led the customer to think that you are being considerate.
#6. Make use of your customer review:
Remember the data you collected while asking your customers to review your products or services. Well what better way to use it, than incorporating it in your copy. If your campaign aims at introducing your customers to some changes in your organisation’s services you can add the data of the customers who wanted the change. This will lead the customers to think that you actually listen to your customers. By adding this data you also make the working of the organisation transparent which the customers will appreciate.
#7 Know Your Audience
Just the way a boomer tactic does not work on a millennial and a millennial tactic does not work on some from Gen-Z, not every marketing tactic will work on everyone. You need to know your audience and craft your copy accordingly. A copy about housing cannot be crafted for teenagers, while a copy about schooling is useless if crafted for working professional without kids. Know your audience to know what will attract them.
#8. Use analogies and examples
Use different and creative examples to present complicated ideas or as a way to signify how easily your organisation can solve the problem of a customer. One of the best tactic is to use well know phrases along with you ideas, ex: if you sell heaters, you can write copies like, a way to not give someone a cold shoulder, etc. Infact most of the advertisement of Fevicol are based on different analogies porting how unbreakable the bond of Fevicol is.
#9. Choose a CTA:
A copy without a call to action, is just a line without any particular use. You write a copy too draw attention to something. So you need to choose well in advance what your call to action so that you can write your copy accordingly.
So these were a few tricks to write the perfect copy, you can share wit us your favourite trick, how useful was it for you. You can also check out the trial to write the perfect email campaign by clicking here.
You can also check out different examples of some wonderfully crafted copies by clicking here.