- September 18, 2018
- Posted by: vmayo
- Categories: Email Campaign, Email Marketing, Marketing, marketing Automation
By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.
Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.
Following are the benefits of cloud computing in Email Marketing:
Faster Sending Speeds
Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.
Flexible Data Integration
Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.
Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.
Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.
Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department
Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.
As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.
Improved time management and processes
The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.
The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.
With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.