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Getting The Most Out Of Email Marketing Automation

Getting Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:gb]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:au]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

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