How to Better Your Email Marketing Services Strategy in 2018
One month into 2018 and you can hear the distant rally cry that Email Marketing Services are smarter, stronger and going to be a popular topic throughout 2018 (and in the years to come).
Email marketing continues to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing strategy.
In 2018, email is going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise. A there lot to be excited about and get prepared for.
The very first email sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, email marketing is ubiquitous.
You need an email address to do just about anything online including pay your bills, sign up for a social media account, access your bank account, or apply for a job.
Here are A Few More Email Facts You Might Not Know
• In 2017, Livewire reported an estimated 260 billion emails sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.
Despite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realized the high ROI and customer acquisition rates emails offer, an individual’s inbox has become an ultra-competitive zone with multiple brands vying for his or her attention. That means your marketing emails have to be absolutely spot-on if you want to survive, let alone win, the game.
Here Are Four Ways You Can Improve Your Email Marketing Services Strategy In 2018:-
Use Segmented Emails Instead of Broadcast Emails.
Companies generally tend to send the same emails to all the contacts on their subscriber list. Sure, they may personalize for each individual, but the crux of each message remains unchanged. This results in a lot of subscribers receiving emails that are irrelevant to them, which in turn lowers open rates and increases unsubscribe rates.
Segmented emails are the solution to this problem. Such emails sent to specific segments within a subscriber base — divided based on previous interactions with a brand, demographics, interests, and position in the buyer’s journey. Research has shown that segmented emails generate 18 times more revenue, and have a five percent higher click-through rate than broadcast emails.
Send Emails Only to Those Subscribers Who Care.
Businesses need to understand the importance of marketing to that person who genuinely cares about what they’re being offered. The first step is to send emails only to those people who have willingly given you their information; never message contacts acquired from purchased email lists. Even among those who have given you their email, there will undoubtedly be a marketing-averse few who won’t ever open your emails.
Repeatedly sending emails to these people will decimate your email opens and engagement rates, which in turn may cause Email Marketing Services to mark them as spam. It’s a good idea to avoid sending emails to unengaged subscribers or at least limit the number of times you contact them to once or twice a month.
Figure Out What’s Going Wrong And Fix It. Fast And Immediately.
If you think your email marketing efforts aren’t proving to be as effective as you hoped them to be, it isn’t a bad idea to take a break and analyze what’s going wrong. If your emails have low open rates, try experimenting with different subject lines and send emails from a personal address instead of a company.
A rise in un-subscriptions, while not debilitating on its own, is usually indicative of forthcoming spam complaints. That’s why it’s essential for you to figure out exactly why people are unsubscribing from your emails. If you can’t find anything wrong, stop sending emails to those people who don’t open them and instead focus on those who have high engagement rates.
Getting marked as spam is fatal for your email marketing strategy. Your domain’s reputation goes down and you run the risk of being blacklisted by email services. If your emails are getting marked as spam, stop sending them immediately. And find out what’s causing your subscribers to take this action. Maybe it’s a faulty CTA, a malfunctioning sign-up form, or a missing link; whatever it is, it’s crucial to identify and fix it before resuming your email marketing services efforts.
Constant Testing Is The Way To Go.
The ideal email marketing service strategy. The one that pays the most dividends for the time and effort you put into it. Formulated by excessive trial and error experimentation. No fixed set of rules that guarantee a successful email marketing services strategy. Only guidelines that you have to work within to create one for yourself.
Testing things like the days and times when you send your emails. The subject lines you use, and which types of your emails have the highest engagement allows. So that you to better understand your subscribers’ behavior. This also helps you create effective Email Marketing Services campaigns. That resonates with your subscribers and have the intended effect on them.