- August 30, 2018
- Posted by: vmayo
- Categories: Email Campaign, Email Marketing, Lead Nurturing, marketing Automation, Transactional Email
Email Marketing Campaign?
An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
People are using Email Service widely and therefore Email marketing is most benefitted tool ever. With the use of email marketing companies attract customer by sending emails. Email Marketing campaign increases the chances of getting more lead and so designing a successful email marketing campaign also matters. There are around 269 billion emails sent each day and to compete in this environment designing and running an Email campaign with high success rate, required.
So here is the step by step solution to run a successful email marketing campaign:
Know your Goals
The first thing that always comes to your mind is “Why am I doing this all?”. All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve.
Typical goals include:
- Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
- Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
- Nurturing existing subscribers by providing something they’ll value.
- Re-engaging subscribers who haven’t been particularly active.
- Segmenting your subscribers so you can send more targeted email marketing campaigns.
Understand Email Types
It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.
Transactional emails are also there, which include:
- Subscriber signup confirmations
- Welcome messages
- Order or purchase confirmations
- Acknowledgments of changes to subscriber information
Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.
Know Your Audience
If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time around, you’ll have real data to work with.
Use Technology Wisely
The best email marketing services like mailcot have tools to help you create more successful email marketing campaigns. Look for features like:
- Easy campaign creation and automation, including templates and workflows.
- Integrations with software you already use, like WordPress and Mailcot.
- Ways to segment your audience.
- In-depth analytics on email campaign performance.
Plan Emails and Followups
Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails in the next steps.
A good approach is to note down:
- Email frequency, which we’ll look at below
- Type of email, as mentioned
- A rough idea of content
- The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product).
- While creating your emails you need to make them timely, relevant, interesting and valuable.
Craft Your Subject Line
A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.
You don’t have a lot of words to make an impression, Even Mailcot says subject lines are range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.
Write the Copy
Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.
For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests personalizing your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful
Focus on Email Marketing Design
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.
Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and clicks rates to have fewer active subscribers than large numbers of inactive ones.