How To Stay Out Of The Spam Folder

By December 22, 2017 No Comments

Your email marketing campaign can be a labour of affection in case you’re passionate about your business (which you should be!). Your marketing emails take effort and time to create, and the last thing you need to have happen after you hit “send” is to your emails to miss being seen. one of the most common ways this happens is that, even though delivered, your emails are dumped into your subscribers’ spam folders.

No person likes receiving junk mail of any kind, and it’s maximum likely that any mail that lands in a recipient’s spam folder won’t also be looked at, let alone opened. yet spam is a large difficulty thanks to the automation of email marketing by many and spammers are thriving. It’s predicted that almost eighty-five percentage of all email traffic is certainly spam.

Business proprietors want to make certain their email efforts aren’t being flagged as spam from the outset. the primary thing to do is to ensure that you, as a business proprietor, choose the highest quality marketing automation platform to manage and track your email marketing campaigns. but there’s more to it than that…

Right here are the top things to avoid if you want your emails to stay out of subscribers’ spam folders.

1.Spammy Content:

Quality content material counts more than anything. It needs to be carefully considered to avoid being ranked as spam via ISPs. avoid:

  • Bad hyperlinks
  • Poor use of code
  • Misleading subject lines
  • Image-heavy emails
  • Text-light emails
  • The use of CAPS
  • Hash-busting (the use of non-letter characters to break up words)
  • Actual spam.

2.Insufficient Permissions:

Each and every e mail you send out must have been agreed to via its recipient. anything else is considered to be unsolicited mail, and net service providers (ISPs) are adept at identifying mail sent without permission. never use a purchased recipient list. One way brands are combating this issue is to establish double opt-in permissions. Subscribers not only sign up via providing their email address, but also with the primary email need to click on a confirmation link to continue receiving emails.

3.Sender ID Issues:

ISPs authenticate the identity of senders to make sure sources are legitimate. A service like ClickSend establishes this authentication in your behalf.

4.Legal Issues:

All marketing emails must via regulation consist of the following:

  • Visible and clear Unsubscribe option and instructions
  • Clear and accurate Sender address
  • Relevant subject line
  • Physical mailing address
  • All unsubscribe requests have to be honoured promptly.

5.Unappealing Content:

All email marketing content desires to be valuable and relevant to its recipient. email recipients are just as vital as ISPs when it comes to avoiding being marked as spam. The customer needs to know exactly why they’re receiving your messages. Your emails have to be personalised and engaging.


  • Send marketing emails to recipients you’ve not sent to in over six months (permissions do expire)
  • Send too many messages – as soon as a week at most is recommended
  • Continue emailing contacts who’re repeatedly deleting your emails without opening them.
How To Stay Out Of The Spam Folder
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