These campaigns are very much trending in today’s email marketing business. As they always meet the user’s expectation of displaying the campaigns. Responsive campaign is a way to enhance the user experience of viewing campaigns on different screens without making different campaigns.
According to a survey, the maximum number of people today view email campaigns on the mobile phone. So there was a need to make campaigns such that it can be viewed on different screens without making the user adjust it to display.
Responsive campaigns allow the user to experience the same campaign in different formats on different screens. Such as mobile phones, tablets, laptops, etc. It has a feature of automatic adjust on any screen without changing the message experience and quality. Whether it is opened on the phone, tablet or PC.
If you are looking for a way to increase the engagement on your campaigns then these campaigns serve the best as more and more people are using mobile to view them.
In today’s era, no user is so much patience that if the campaign is not displayed ideally then he zoom it for a good view but at the place of this he will close the campaign without viewing it and this is not good for the statistics of the marketing. So, it is important to use responsive campaigns in your email for a good user experience.
So, in conclusion we can say that responsive campaigns are essential in today’s email marketing services. If you want to increase the engagement reports as well as to increase the number of subscribers.