Organizing the Mailing Lists:-
It is very important to organize all the email addresses you collect. All you have to do is combine all the email lists you’ve gathered into a single bulk email list. So that in the end I can get all you customers in one file.
I prefer to use MS-Excel for combining lists. After assembling Lost, you may need to export it to a text or CSV file as the mailing client requires. You can convert your Excel worksheet to a text file by using the Save As command. Click the Microsoft Office button. And click Save As.
In the Save as type box, select the text file format for the worksheet. For example, click on Text (tab delimited) or CSV (comma delimited). And don’t forget to do the sorting to avoid any invalid emails.
This is part of removing your bad email addresses list. You may have incorrectly typed email addresses in your list. Some typo errors, syntax errors and some bouncing email addresses are also possible if you are dealing with your old email list.
On average, about 22.5% of email addresses are deactivated, banned, deleted every year. So if you are one of the victims dealing with old email lists. So this must be a bad news.
While reading this book you might be thinking that it is not necessary to read every part but honestly this part is very important to avoid getting marked as spammer or blacklisted. This part is not necessary if you are paying top email marketing clients like Mailchimp, Aweber etc.
But trust me. that your server will be hosted on if you have millions of email addresses or if you are running any other bulk email client. That’s why you probably need to go through these steps before starting any email campaign. I will discuss this in detail later in the chapter on service providers.
An opt-in policy requires a potential customer to adopt those services. Whom they wish to subscribe. And how the information they provide is used. It is also called permission-based marketing. There are formal methods for collecting email addresses using CTAs.
Cash rewards, coupons and convenience attract many consumers. But often these benefits come at the cost of an anonymous contract to access personal information. Individuals can choose to share their data but they should be provided with transparency in this regard. How their data will be used. And with whom will it be shared?
An opt-out policy through which the subscriber can unsubscribe by attaching a link in the email.
Should you email people who have never signed up? and have not done business with you. And tell them they can unsubscribe if they don’t want to hear from you. And the answer is no.
That’s why I personally do not recommend that you start forcibly e-connecting recipients. Telling who you’re messaging or telling they can opt out or unsubscribe doing this correctly will protect your brand.