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What is Transactional Email ?

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Transactional Email


Transactional Email is an incredibly effective communication tool that can help drive revenue, reduce support costs, and build customer loyalty. As the most desired and expected form of email communication, transactional email can help grow your business. Therefore it is  an integral component of any customer communication program. To acknowledge that you’re sending the most effective transactional email make sure you are building a good email.  Without a doubt, good email with a good visual, concise content, and appropriate headers.

Here are a few good tools to get the most out of your transactional email sending:

A good visual email means the email shows up in a clear and appealing manner to the consumer.

Concise content means the email is formatted clearly so there is a good ratio of text, hyperlinks, and pictures.

Moreover to check your code for these transactional emails, check out the API library in your preferred programming language from our API Reference Index. The SMTPAPI header will validate the header you’ve used for SMTP API, in addition to this ,the Mailcot List Assist will help you update your email list to get the best deliverability.

  • Account Signups
  • Password changes
  • Purchase Receipts
  • Check-ins
  • Notifications
  • Friend/follower requests

Furthermore, these emails typically contain information a user wants or needs and consequently have the highest open rates across all categories of email. Because transactional email is so desired, you want to make sure that it consistently reaches your customers’ inboxes. Therefore, in order to ensure strong email deliverability, rely on a trusted cloud-email service like SendGrid.

Mailcot’s transactional email platform provides:

  • Robust email deliverability features: including authentication, reputation monitoring, dedicated IP addresses, and more
  • Easy Integration: through flexible web and SMTP APIs plus a simple SMTP relay set-up
  • Real-time analytics and reporting: including open, click, bounce, unsubscribe tracking, and more
  • Live Customer Support: 24/7 email, phone, and chat support
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