- February 23, 2019
- Posted by: vmayo
- Categories: Lead Nurturing, Marketing
Lead Nurturing Strategies is a Process of developing a relationship with buyers at every stage of the sales funnel and through every step of the buyer’s journey. Also, Lead Nurturing focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
Lead Nurturing Strategies helps you to convert your inbound traffic into real sales. Therefore, lead nurturing Strategies is supposed to guide potential customers through the sales process while developing strong relationships at the same time.
Effective Lead Nurturing Process
1. Acquire Leads:-
Begin by attracting leads Nurturing Strategies to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience.
2. Nurture Existing Leads:-
Once a lead is a part of your lead Nurturing system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase.
3. Score Each Lead:-
A valuable lead is one that is interacting more with your business online whether they are downloading more content or viewing more web pages as compared to other leads.
4. Pass Along Leads to Sales:-
The lead generation process of reaching leads, retaining interest, nurturing leads to prevent them from dropping off and establishing their desire to interact with your company is the focus of the marketing team.
5. Evaluate the Lead Generation Process:-
The entire lead generation process should be under scrutiny by your team to ensure that it is as effective as possible in bringing in new leads, nurturing them, converting them into customers and retaining those customers over time.
How to Choose Leads For Lead Nurturing Strategies:-
If you’ve implemented a reliable lead generation process, then perhaps many of your leads are qualified. But, remember that not all leads are the same. They come in as leads at different stages of your sales funnel and at varying levels of readiness to buy. Lead nurturing takes time and some investment in content marketing and sales automation. For it to be effective, you have to know your audience. Also, Know exactly which leads are the best fit leads, and devote more of your time nurturing these.
The best way to get to your best leads is to develop a data-backed lead scoring strategy. Also, lead scoring, you rank leads according to their perceived value, based on their information, interests, and actions. The data you need here are easily accessible, such as demographics, firmographics, and BANT. Many of these can be searched online. So, you can implement simple subscription forms for access to your gated online content.
Your lead’s online behavior and actions can also tell you where they are in the sales funnel. For instance, reading blog posts puts them on top, at the early stages of the funnel. Signing up for demos or requesting for quotes places them closer towards the bottom. Assign higher lead scores for actions that indicate readiness to purchase.
Lead Nurturing Strategies Increase your Sales:-
1. Lead Fit:-
A lead fit outlines how a particular prospect meets the criteria of your ideal target customer. Because This will define from the start of the buyer’s journey to whether or not a person is worth pursuing at all. It’s three categories-
The best way to evaluate people’s interest in your product or service is to track your brand’s overall behavior. So, Do your prospects visit your website often enough? So, Do you have any type of engagement with them on social media? You will have to attribute each of these behaviors with a scoring number.
If you carefully monitor the lead’s behavior, you will get valuable data on whether or not he/she is sincere about buying your product. Furthermore, you need to assign high values to behaviors such as filling an opt-in form and downloading your lead magnet.
4. Timing and Buying Journey Phase:-
Ranking the buyer’s quality will help you decide the stage of your sales funnel that the person can reach. So, Give higher scores to people that are constantly on your product pages, pricing package pages, and the ones that want to conduct a product demo.
5. Company Size and Budget:-
Finally, If you’re in the B2B segment, you have to carefully assess every single company that left its credentials in your landing page opt-in forms. Therefore, everyone wants to buy from you, perhaps they only want your lead magnet (ebook) to learn more about your business process and tactics.