Black Friday Sale! Boost Your Black Friday Sale with Mailcot Email Marketing Services
Build highly converting promotions for your website before Black Friday! All our services are meant to increase your website sales and revenue, With our email marketing services, you can double your Black Friday Sales, so we start BLACK FRIDAY SALES NOW to help you achieve higher results!
Before we get into How to Boost Your Black Friday Sale With Email Marketing Services, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them. This definitely applies to Email Marketing Services. So many businesses (likely your competitors) do not use email marketing responsibly. Just because you have permission to email someone does not mean you should constantly blast them with your latest blog posts or sales pitches
Instead, you need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business and Sales.
How to Boost Your Black Friday Sale With Email Marketing Services
Create Email Campaign
For example, let’s say that you send out an email that contains information on a sale you are having this month. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. What you could do is find out if a user clicked a link in your email, viewed the product, but did not complete the checkout process. Your email marketing software could then follow up automatically with these users with an email (possibly a discount code) in order to entice them to purchase.
For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.
Unlike many other marketing opportunities, when properly implemented, email marketing services can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined. You can then follow up with them with targeted messaging to further drive them down the funnel.
More Personal and Targeted than Social Media
There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name. You have the foundation set for sending personalized emails. It meaning you could dynamically insert their information into emails or subject lines.
Once you have the basic contact information for a customer, you can implement progressive profiling to gather more information.
let’s say that you are a realtor and want to send an email out to an ebook called “7 Tricks Your Realtor Doesn’t Know”. However, to get this ebook, you need some additional information from the user. Perhaps, you are interested in knowing if the user is interested in buying or selling in the next “X” months. Or maybe, you want to know what price range they are interested in buying or selling for? No matter what you ask, keep it short in length and questions (probably no more than 3 or so). The user submits the form, they get the ebook they wanted, you get the info you needed.
Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information. You could put certain users into new nurturing campaigns to continue the email marketing relationship.
For example, you know who the buyers are instead of the sellers and you could message each accordingly. Pretty cool, huh?
While you can segment users manually in some social networking sites like Google+. It is much more laborious than with email marketing. On top of that Email Marketing Services are very scalable in this respect.
Permission to Contact Prospects and Clients
Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email address after they submit it to your business. This is called a “double opt-in”, meaning that not only did the user submit their email address. But they are confirming they did so by logging into their email. And clicking on a verification link you send them.
By clicking this verification email, they are granting you permission to contact them via email.
Now that you have their permission, you must be conscious of how often you email them as you don’t want to flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.
With permission to email, your business can do a number of things with Email Marketing Services. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.
Stay Top of Mind
Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry. It even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand at the forefront of their minds.
With the personalization of email, you can tailor your message to be warm and friendly and not cold, stale, and corporate. The personal touch will help them connect with your company on a personal level. And not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.
At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list.” The list they are referring to is your email list.
Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing in the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform. It allowing you to put your email marketing initiatives into overdrive.
Through lead scoring, progressive profiling, and well-defined Email Marketing Campaigns. Your business can know when a customer primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.
Being able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.
Why You Should Choose the Mailcot Email marketing
- We are providing practical, result-oriented solutions for a Small Business Deck
- Our experts are troubleshooters with extended email and trustworthy marketing experience.
- We know email marketing and we are extremely excited with our customers to ensure success.
Cost Effective & Affordable
You might be thinking that email marketing services sound great and all, but with all these features. It is surely an expensive strategy? Sure there will be some initial upfront setup and implementation costs. But once the foundation is set, the ongoing maintenance cost minimal Mailcot Email Marketing Services compared to the return.