- July 16, 2018
- Posted by: vmayo
- Categories: Digital Marketing, Mobile Marketing
What is Mobile Marketing?
Mobile marketing is a promotional activity designed for multichannel, digital marketing strategy aimed at reaching a target audience on their cell phone, tablets, and/or other handheld devices, via websites, email, SMS and MMS, social media, and apps.
‘’Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.”
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
Why Mobile Marketing?
When reach is a concern, there’s nothing easier than a mobile phone to reach the target audience. 79% of Smartphone users reported that their phone is the first thing they check in the morning. And they keep their phone near them throughout the day.
A mobile phone is a personal device. According to a research study, 91% of mobile phone users keep their phone within one meter of reach throughout the day.
Research shows that 90% of the text messages read in less than three minutes, while in another study it shows that text messages have a 98% open rate.
Consumers prefer buying from their mobile devices. More than 44% of time spent on the internet is on mobile phones. As much as 78% of mobile phone searches resulted in a purchase.
Mobile marketing is extremely cost-effective as compared to other marketing techniques.
Customers will trust better if they have a good experience with the brand on their mobile phones. Research shows that 61% of people develop a nice opinion of brands when they do not face any issue visiting the website from their mobile phones.
Choose The Best Mobile Marketing Service, provider?
Mobile marketing includes a whole set of activities that linked to the business and give the interactive information to the target audience for mobile marketing campaign when reaching out to the target audience via mobile. They are most likely to visit your website before taking any action. If you want better business activities and want to increase growth rate e of your business then must visit at vmayo.