- August 24, 2018
- Posted by: vmayo
- Categories: Email Marketing, Marketing, marketing Automation
Email Automation is the most effective way to engage in email marketing because it permits you to send out messages to your clients at certain times. Small-enterprise owners don’t have the time to send individualized messages to their clients. Using automation, they are able to save time by setting up the e-mail platform to send messages when customers take particular actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their clients by maintaining effective communique and brand awareness.
Advantages of Email Automation
There are very compelling reasons to spend money on an email automation platform.
Email marketing is powerful
Email marketing is still one of the most popular and powerful forms of marketing for most companies. greater than 90 percent of all U.S. consumers use email each day, and it is more than 40 times more effective for gaining new clients than social media. Emails are at least three times more likely to activate a purchase, and the average order cost is 17 percent better.
Store time and money
email marketing offers excessive returns for less time investment than writing manual emails. event-triggered automated emails can store 80% of a direct mail budget.
Automating email messages lets in business owners to spend greater time crafting them and keep the messaging and tone regular.
Customer engagement and retention
email automation gives a brief and easy way to keep in contact with clients and encourage them to make additional purchases.
Section consumer lists
To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.
Use metrics to improve emails
Use key performance signs like transport, open and click through rate to improve your emails.
When to use automation
Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.
When a subscriber signs up for your email list
Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.
An email series
If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.
Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.
Set up your email automation to send customers an email based on specific links clicked or material downloaded.
Following up after a purchase
Send customers an email thanking them for their purchase and recommend additional products for them.