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SMTP, or Simple Mail Transfer Protocol, is the mechanism by which an email client sends emails to a mail server for delivery to an intended email address. An SMTP server is the computer server (or collection of servers) with the sole task of sending and receiving email.
SMTP servers belonging to large email providers like Gmail, Yahoo, Outlook are not created to serve bulk email messaging. They do not monitor IP addresses as closely to ensure deliverability, so you could be sending messages from the same IP address as someone sending hundreds of spammy messages. If you attempt to send your bulk email campaigns using a provider who isn’t set up for bulk email sending, your messages will be marked as spam.
Mailmodo is one of the popular and cost effective email marketing platforms that provides better value for your money. Read this article where we compared Migomail and Mailchimp to help you choose the best.
It might be tempting to buy an email database when starting with email marketing. However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails. The people on these lists also don’t know who you are and don’t have any connection to your company or production. You might also even be violating rules of consent under GDPR. Even though this might seem like an easy way to gain connections, it’s a big no.
This will also differ depending on your business and customer base. Generally speaking, the best time of day to send emails is weekday mornings, between 10 am - 12 noon. If you do want to send an email on the weekend, try sending it on Sunday night so that your audience sees it first thing Monday morning. However, this is something you want to experiment with to see what resonates with your audience.
Your ‘From’ line needs to be familiar to your audience since they’re much less likely to open an email from someone they don’t know. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed. A best practice here is to have the email come from your company name or an individual associated with the company.