- April 22, 2020
- Posted by: vmayo
- Categories: Marketing, marketing Automation, Successful Marketing Campaign
Top 5 Best Marketing Automation Platform Services Provider In India
Marketing Automation Platform is a set of solutions that cater to customer acquisition, engagement, and loyalty through various channels including web, mobile, email, and social networks. Colloquially, it generally refers to inbound marketing activities which include lead management, search marketing (organic and pay per click), landing pages, social engagement, content marketing, conversion optimization, and measurement analytics.
Best Marketing Automation Platform refers to the software platforms and technologies which are designed for marketing departments in organizations to automate and streamline their marketing efforts across online channels such as email, social media, push notifications, etc. It is essentially a set of tools designed for businesses to automate personalized, contextual engagement for their prospects and customers in a timely manner.
Marketing Automation Platform has become an integral part of e-commerce, as marketing automation companies like Betaout have been able to combine different aspects of e-commerce marketing such as audience segmentation, customer relationship management, and omnichannel engagement and more – all in a single tool.
If you haven’t heard, marketing automation is the suite of software that is quickly taking over the marketing department in most businesses, be they big or small. There are literally dozens of them, and they all like to tout their own features and what differentiates them from their competitors, but the truth is told, they all do pretty much the same thing. They all make it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel.
Where the big differences come in is how much they focus on each of these automation actions. And this is where the questions of which are the best become completely subjective.
Here Are Top 5 Best Marketing Automation Platform Services Provider in India
Tagline: Built with love for small businesses.
Mailcot’s a Sales and Best Marketing Automation Platform In India. This CRM for small and medium businesses. Mailcot marketing Automation platform lets you engage subscribers with ease, boost sales, and take back the time to do the things you love. It’s complete with everything, from web popups and email templates to advanced sales and marketing automation; designed to help small businesses sell and market like the Fortune 500, at a fraction of the cost. Mailcot’s services trusted by over 7,000 customers and fill in the space of a killer combo of CRM and Best Marketing Automation Platform in India.
Tagline: Enabling omnichannel commerce.
Capillary’s Intelligent Customer Engagement (ICE) suite of products integrates all the essentials of customer engagement. With a robust combination of big data and cloud-based analytics engine, Capillary optimizes discounts, offers and increases the profitability to customers. The company now reaches out to 70 million consumers across over 10,000 stores and serves 140 brands worldwide.
Tagline: The smartest way to set up your subscription billing.
Chargebee is a recurring billing platform for subscription-based SaaS and e-commerce businesses. It allows you to automate payment collection, invoicing, email notifications, and customer management, by integrating with leading payment gateways. Their clients process $100 million in annual transactions through ChargeBee.
Tagline: Never miss a business call.
Exotel aims to help businesses, both large and small, manage their business phone system via a virtual phone system. The company is currently handling more than 1 million calls a day with over 18,000 companies registered on its site and over 45,000 users.
Tagline: The operating system for business.
Zoho takes its love for small businesses to the next level with its smart software offering. The company enjoys a worldwide user base of 15 million and has over 33 products that help you achieve your sales & marketing, support, finance, and recruitment needs with a deep focus on business. The company’s flagship product Zoho CRM is pitted as India’s answer to the behemoth grandpa of SaaS – Salesforce.com and emerges a clear winner in terms of price comparison with the latter.
Let’s now look the 10 key features of Mailcot’s
We identify 10 for simplicity starting with the features of marketing automation related to the different touchpoints.
1. Automated personalized messaging sequences featuring dynamic content and response assessment
We gave the example of a welcome sequence, but marketing automation will include communications across the lifecycle. Traditionally messaging is via email, but contact maybe through mobile SMS, app push notification, or voice. So that messaging service should assess responses and interactions generated at the individual level to help with future follow-up.
2. Website and mobile personalization and response assessment
Relevant, contextual, personalized messages can also be delivered via messages to prospects and customers as they browse desktop and mobile sites and apps. Response to personalized creative and offer should also be monitored for assessing intent to purchase and subsequent follow-up. But also
Automated emails can potentially become much more relevant if they’re based on actions that consumers take on a site. So For example, searching for a product or browsing a product category is ripe for follow-up emails if a purchase doesn’t occur.
3. Social media integration and personalization
Social media are another key customer touchpoint today both on desktop and mobile. Traditionally, social media status updates are more difficult to personalize, but the use of social sign-in makes it possible to integrate social media with the data capture from traditional CRM
4. Point-of-sales integration and personalization
Where purchase occurs online, at a checkout in-store or by phone, these transactions should also be integrated into the marketing automation system.
5. Lead capture
Marketing automation systems enable prospect or customer details and profile information captured through online forms. But usually in return for access to free content such as a whitepaper download or a webinar.
6. Lead scoring
This is a key aspect of lead management, it involves assessing customer likelihood to purchase based on. They also disclosed preferences and analysis of purchase intent based on their behavior.
7. Lead management and sales workflow.
Human intervention to contact prospects involved in many businesses with high-value products which are complex decisions for consumers. So that the Marketing Automation Platform In India enables information about prospects passed and prioritized for action using a workflow.
Management of marketing campaigns at a higher-level of planning can also be a feature of Best Marketing Automation Platform systems. This generally involves the scheduling of automated messages, but it can also include scheduling the launch of content and paid media for different waves of a campaign on a campaign timeline.
9. Customer service management.
The core focus of the Marketing Automation Platform In India is managing outbound communications like emails and phone contact. But there is also scope for automating the delivery of customer service both for prospects and customers. This can include routing of inbound customer inquiries from contact forms and phone. The creation of online web self-service desks. They can also help here since this can help customers find the product information reduce other forms of contact
10. Integrated customer and campaign intelligence and analytics
Gaining a “360-degree customer view” has long been the aim of CRM systems. The requirement at the heart of the Marketing Automation Platform In India too. Customer data on their profiles, behaviors across all channels and touchpoints, campaign response, and sales integrated. In larger businesses, centralization into a data warehouse. So that used for analysis with Big Data techniques promising the creation of insight to improve targeting.
So That this definition shows the broad scope and benefits of Best Marketing Automation Platform In India
Top 5 Best Marketing Automation Platform Top 5 Best Marketing Automation Platform Top 5 Best Marketing Automation Platform