Top Ways to Develop Your Email Marketing Database in India
Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email marketing. Many feel its passé while others equate it to spamming. The truth is email marketing has never been more alive than it is today.
Here are some ways to develop your email marketing database:-
01# Newsletter Sign-Up for email marketing
For email marketing, check your email sign-up form on the relevant pages on your website, and more importantly, the blog page. Use the embedded form or call-to-action to get people to click to a dedicated sign-up page. Ensure that it occupies a prominent position above the fold. Information about the possibility of signing up for a newspaper can also be placed in a pop-up window.
02# Make email sign-up easy
If you have a sign-up form on your site, make sure it is easy to fill. Make it straightforward and resist the temptation to collect a lot of demographic and lifestyle information at this level. It will be found how to collect those email addresses. Always remember Short and Sweet is the king of email marketing.
03# Create great content for your subscribers
A good email marketing content deepens your relationship with your audience – it can be a powerful subject, your unique voice that reads your messages, or niche-specific content that your customers find useful and share with others Do and lead referrals and word- mouths. What works is “price exchange” – your valuable information for your prospect’s valuable time. Your customers need to know that they can trust you and that you are not promoting self-spam-bots.
04# Multiple calls-to-action: Give readers a good reason to subscribe
We all need a little encouragement in email marketing to hand over our email address, but if we feel an affinity with the brand, we don’t need too much. try these:-
- Offer a discount on their first purchase
- Describe what they’ll get: special offers, private sales, signs and tips, magazine articles
- Show them what they’ll get
05# Sign-up form placement
You have created the correct form. Now where to put it? Will more people see it on the ‘Contact’ page or the ‘About Us’ page? Should you sign a newspaper on your homepage? Or put it in the sidebar too? decisions decisions! Some top places to try to put an email signup form (or two or three) on your site are:
- Top menu bar
- Your site header
- In your top performing page
- At the end of a blog or tutorial
- Material foot
- Popup / popover
- Your Bio / About Me Page
06# Improve your website speed & user experience
Like many other issues when it comes to websites and e-commerce, speed matters because Google says it matters. On 09 April 2010, Google’s Webmaster Central blog announced that “we have decided to speed up the site in our search rankings.” In other words, faster web pages will be able to rank higher on search engine result pages (SERP) than slower sites.
07# A Gated Homepage
A gated homepage is when a person needs to enter their email address (email marketing) on the homepage to gain access to the website’s content. When someone does this, a cookie is placed in their browser so that they do not have to fill in their email address again to gain access. But it is not always advisable to enter on your homepage. You should have a lot of in-depth content that people are reading to give their email address. Correct timing is also necessary! To find the right time in email marketing.
08# An exceptional Landing page
Your landing pages should focus on one main detail and it should convert visitors into customers. Whether you are seeking contact details in lieu of a discount, a free webinar or anything else a customer would like, you are more obliged to sign up. The landing page design should also be exceptional. Your subscribers are only as good as the landing page they receive.
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