1. The Email Address Confirmation Email:
This kind of emails is typically sent to confirm that the subscribers have entered a valid e-mail address. it’s also a excellent manner to maintain your database clean. it’s also one of the methods to offer your subscribers a few extra data that they will need, thus giving them an opportunity to connect with you in multiple methods.
2. A Pleasant Welcome Email:
That is the time if you want to wear your creative hats on and layout an attractive email that looks and feels proper. you’re creating the first impression for this reason it is similarly important to get it right. Many people generally expect a welcome mail in their inbox as quickly as they sign up or subscribe to the website for 1st time. The design must be such that it’s going to strike the right tone and cover all basics without developing too much fuss.
3. The Password Reset Email:
Password reset emails are perhaps the most omnipresent type of emails on earth. If a website has a portal for its visitors to log into, then it have to comprise an choice to request a password change. since such emails are basically transactional, they’re guaranteed to be opened, and it certain makes an integral a part of the consumer experience.
4. The Educational Content Email:
Sometimes it is actually great to send a few educational content that your clients may find beneficial instead of usually sending promotions and CTAs. since sending high-value content is also a type of nurturing your clients, it’ll certainly keep your relationship with them warm.
5. The Upsell Offers Email:
Upselling is a knack to lure your customers in with a low price offer after which presenting them with better and more costly options to choose from. It sure is one skillful way to boost your revenue and establishes powerful patterns of repetitive purchases.
6. The Order Affirmation Email:
Order confirmation emails are especially significant as they further strengthen your credibility. it is important because it reassures your consumer that the order is successfully placed and presents them all data on when they can expect their order.
7. The Shipping Authentication Email:
You’d probably need to fit in as much information about shipping as you can on this email. that could be as straightforward as adding a link to the shipping provider website, estimates about the arrival date, and the name of the delivery provider, tracking code and so forth. Your shipping affirmation emails must have a foundation of useful data before you add on the layers of CTAs, pictures and some fancy templates.
8. The Purchase Receipts Email:
Would you prefer to pay for a paper which you already know your clients will throw away or lose in future or opt for environmentally friendly digital copy that is delivered straight into the inbox and is easy to find? reputedly, the latter could make a really perfect alternative. also, you can have an excellent reason to request the email address from your clients if you offer digital receipts. E-receipts also acts as a re-marketing channel for retailers to continue to engage their clients they know are interested in the brand.
9. The After Purchase Email:
The post-purchase follow up is a sales method which lets the clients know that you still care about their satisfaction even after you have received the payment. Inspiring verified buyers to review the products they’ve these days bought is one such component that you may include within the e-mail. you can also take this opportunity to thank your consumer for their purchase and go ahead and consist of information about product care, its uses, or an FAQ.
10. The Shopping Cart Abandonment Email:
Often your customers may have added objects to their shopping cart and then left the website with out purchasing because they might have changed their mind or wanted to check for better offers on different websites. since adding some thing to their carts means they’re ready to purchase, a gentle reminder is all that’s needed to get your customers to hit the checkout button. but first, you need to get people to feel either a sense excitement, concern, preference, urgency, or a fear of lacking out!
11. The Customer Feedback Email:
The best manner to understand your customer’s opinion in your brand is via asking them at once, and the great way to get their voice is through their feedback. customer feedback provides you an insight that may be used to improve your business, products and overall client experience.
12. The Re-Engagement Email:
In case you’re looking forward to increasing customer engagement, then it’s time you consider a “come back” message that reaches out to reactivate the subscribers who haven’t interacted with you in the last few days(30-60 days). “We miss you” emails remind them that they’re inactive so that you need to probably send it to people who are familiar along with your brand. also, you may lure them with some offers, a free product, or a chance to win some thing (an offer that can be hard to ignore!