Transactional emails are automated mails that get induced by using certain transactions. So, be it confirmation mails sent immediately after shopping, password changes, bill payment or those simple ‘we miss you’ mails – those emails respond to some action or ‘inaction’ via the consumer. traditionally used only to send data, the inherent power of those emails is yet to be tapped by most companies. these mails may be leveraged to up-sell, cross-sell or just offer personalized information to forge a deeper relationship with the client. considering the high open and click on-through rate of those mails, their impact may be maximized through better targeted content.
Let’s have a look at how transactional emails can actively influence a business:
1. Build trust: Triggered mails are timely, relevant and reply to a client’s action. by sending these mails, you’re letting your clients know that you are alert and attentive. clients are more likely to be loyal and advocate brands that care about them.
2. Help you get customer insights: The information collected through those emails can be dissected to gain richer client insights. This in turn gives you an edge in all of your marketing campaigns – the opportunity to drive positive brand awareness via a greater degree of customized content.
3. Engage the customer at a lower cost: Transactional emails can be the best medium to announce special incentives and personalised offers, gather customer feedback or get referral customers – a cost-effective way of customer-engagement on a one-on-one basis. moreover, the metrics of transactional emails, their triggers, delivery times, open rates, click on rates, bounce rates and many others. can be similarly analysed for improving internal techniques as well as consumer engagement channels. this will save on valuable manpower, money and time that could have been directed towards this otherwise.
A trusted SMTP server that can help you collect all these metrics, real-time, will free up your resources for business-important tasks. In fact, it has become imperative to have a clean and distinct infrastructure that can’t only supply your emails speedy, but also track them and help you on your analytics.