- May 19, 2021
- Posted by: vmayo
- Category: Mobile Marketing
Why restrict marketing campaigns to traditional media, when you can use other cost-effective channels such as the power of SMS broadcasting? It does not cost much to send a text message, but it can produce positive effects. If you have not considered sending an SMS message before, you might want to start using it now.
SMS Broadcast Power
The SMS broadcasting campaign is where you send a text message to many people, which is more convenient than sending one SMS at a time. Although personalization matters in text marketing, there are instances when bulk SMS provides a better and faster option.
For this marketing strategy to work, you will need to collect a lot of phone numbers and create a database. The best way to do this is to send it with the power of SMS broadcasting which gives potential people the option to opt-in for mass text messaging. We use 10 digit phone numbers like(647) 565-8888 so that you know immediately that it is a local phone number.
With the bank of phone numbers, you can send information about your promo through the text blast service. By using getting promo codes, prospects will be motivated to come to your store and take advantage of your special offers.
Now that you have understood how bulk SMS works, it is time to find out what it would benefit business owners like you.
1. It offers great convenience
Whether it is through mobile or via online SMS, text messaging is a great way to communicate. Even better is that they are easy to create and broadcast, especially when the power of SMS broadcasting is used. By using just one number to send to multiple people, you can cut down on advertising time and efforts.
2. It enables you to send important notifications at an affordable cost
Compared to traditional media, sending text messages in bulk is relatively inexpensive. But the response rate is surprisingly high, which you will not get through print advertising. You can send mass text messages to announce special promotions, create customer surveys and other campaigns, without spending much.
3. It guarantees a direct response
As long as the content of the power of SMS broadcasting attracts the customer, direct and quick response is almost always guaranteed. What does it take to answer a possibility anyway? Knowing that they are working with a local phone number, they can be relaxed and thus respond quickly.
4. It can support and integrate with other channels
It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, although it also has the ability to expand and support other marketing mediums such as social media and email. Along with being great in itself, SMS can also serve to enhance and support other popular mediums, such as social media and email, among consumers.
5. You can learn more about your customers
SMS is a great channel for getting feedback from your customers through surveys. Research shows that on average 31% of consumers will respond to the survey via SMS, with the average response time for users being just over 5 minutes. That is, you can get good results in less time.
6. You can increase customer engagement
Think of SMS as how your brand connects with your customers throughout the customer lifecycle. Businesses need to remember what kind of content they send – while customers may value updates and news within the brand, this information is best delivered via email where more creative messages deliver more Are distributed.
Although marketers may feel that texting is aggressive, many consumers are now familiar with text when using local services such as dentists, garages or hairdressers, or public services such as the NHS. This is a great example of how the NHS is engaging its audience in a high-engagement opportunity.
7. Response data enables you to monitor, track and improve
It is possible to track meaningful ROI, identify customers engaged via SMS and monitor delivery rates via SMS, disclose the realities of SMS misconceptions and bring it as close as possible with email over the years.
Using these analytics, businesses can create targeted campaigns and continuously build a better understanding of their mobile database. This not only means that they save money and improve ROI, but also outline and segment the numbers they are least likely to respond to, allowing SMS to email a company to customers gives. Allows or allows people in the second channel to target the medium.
So how does bulk SMS compare with traditional media?
It has a reading rate of up to 90%, with 32% of recipients responding immediately. Email newsletters have an open rate of around 15% and there is no guarantee of response. Flyers and brochures can be read as soon as they are received, but they often make their way into archives or garbage baskets. It only shows that SMS messaging service can work wonders for your business. With the right and sufficient incentives to generate leads, you will have more opportunities for conversion.
Want to make the most of the power of SMS broadcasting? Let a voice and carrier provider work hard for you. TTAG Systems has the tools and expertise to handle this task and ensure positive and profitable results.