- June 6, 2019
- Posted by: vmayo
- Categories: Content Marketing, SEO Tips 2019
Just like in written search, voice search will cause profound changes in the way we search for information. Voice Search SEO is a relatively new topic and marketers everywhere are trying to adapt to this new reality! Currently, we are quite familiar with Apple’s Siri, Microsoft’s Cortana, Google Assistant and Amazon’s Alexa. They are part of our lives, helping us on a daily basis. In fact, voice search is best feature shows just how quickly this new technology is taking place and new SEO Strategy to Optimize Your Website Content
It is nearly always accessible for consumers – from the smartphones in our pockets, it is becoming a bigger and bigger part of our everyday lives. Businesses have also been taking notice and to adapt to the growing popularity of voice technology amongst consumers, marketers are shifting focus from traditional search engine optimization (SEO).
Search is changing. It’s as simple as that. The days of opening your browser, loading your preferred search engine and typing in your search query will soon be a digital relic. In today’s fast-paced world, voice technology is gaining
the terrain at high speed
From a technical perspective, voice search leverages both voice recognition technology and natural language processing algorithms to decode and understand a user’s search query (delivered by voice) to find a matching
answer on the internet, which can be relayed back to the user.
To succeed, search engines need to try to understand the actual intention of a search, determine which content is available, and then they need to match the‘intention’ of the search with the best result (relevant and quality content).
Voice Search SEO
With huge brands like Apple and Microsoft making voice search a high priority, expect to see more voice-activated devices and voice-based consumer activity. Currently, 20% of mobile searches are already voice driven. However, in 2020, 50% of all searches will likely be driven by voice.
Now, with companies like Google and Microsoft actively pursuing the development of their own voice search platforms, it’s clear that the technology is on the fast track and will continue its prominence. In fact, many analysts suggest that voice is set to transform online search in various ways. Thus, as you devise and execute your own online marketing and SEO strategies. It is important to maximize the potential of voice search
Strategy to Optimize Your Website Content
Although you might be satisfied with your SEO strategy in the present moment, are you ready for the future? The world is constantly changing and if your brand doesn’t adapt, you’ll fall behind. Below mention how Voice Search SEO Strategy to Optimize Your Website Content.
Easily long tail Keywords
Online voice search allows you to speak the keyword into the microphone of your voice-enabled Internet browser search on a laptop, smartphone, or tablet instead of typing it in text form as usual. It also enable the user to ask
the query in a natural sentence form rather than in a brief form.
By typing the text search, the user mostly needs to think before typing. The most relevant keyword term or phrase in order to get the best results. However, in case of voice search, the user will tend to ask the query in a longer form, using natural language. This is a help to Optimize Your Website Content.
Deliver information matching with a search result
Furthermore, Voice Search SEO can have the power to deliver information matching the specific interests of the user. For instance, Google Now provides information about stock prices, sports scores, weather conditions, local traffic status even without the user having to ask for it.
Target Focus Keywords
As the usage of voice search grows and the technology develops, online content will have to be increasingly targeted towards people and not search engines. To check for a local business listing on Siri or Google. Now means that you should have your latest updated information, including location, phone number, and work hours, available online. When a person speaks, they will typically be in a conversational mode, and voice search will have the capability to interpret such queries accurately.
As voice search consistently gains wider acceptance, it will be important to repurpose your online marketing
and SEO strategy. Those who embrace these changes early will stand to achieve a competitive advantage over others. Search technology is bound to grow and improve in the foreseeable future, and voice search is going to be an
important part of it.