Ways to Integrate Interactive Content Into Email Marketing
Surprise and delight your subscribers
Many emails (Email Marketing India) that your subscribers receive are pretty run-of-the-mill- they’re unlikely to pique much interest. However, interactivity gives you the opportunity to surprise and delight your readers with something new.
If you want to delight your subscribers, include interactive experiences such as video, memes, and GIFs within your messages (Email Marketing). Using creativity in your emails can help make your audience love you. And when your audience loves you, they’re much more likely to open your emails and click through to your website.
You can adopt a less formal, more conversational tone with these kinds of emails as well, making your audience see your brand as more human and approachable, which in turn, will make them want to connect with you.
Use psychology to boost results
Interactive content (Email Marketing) works because of powerful psychological triggers. Consumers are driven to interact with core psychological components such as curiosity or the brain’s ability to respond to operant conditioning.
Understanding and leveraging these key psychological principles will help you build the best possible interactive campaigns, and will entice recipients to engage with your brand.
Once you understand the motivation behind why people click, read, and share, it becomes easier to integrate those successful elements.
Combine interactive experiences with personalization efforts
In order to create personalized experiences, you need information about your subscribers (Email Marketing). You need to know their preferences, interests, location, gender, age etc in order to send compelling Email Marketing Campaigns. Interactive experiences provide the perfect platform for gaining information about your subscribers. And you can use interactivity to offer insights in exchange.
Promote interactive campaigns that deliver what subscribers want
Consider what your subscribers want to know. Are they wondering which newsletters (Email marketing) to subscribe to from a given publisher? Are they worried that they can’t afford a home where they live? What’s the information that they want to know that you can provide?
If you’re able to provide the information subscribers want, then they’ll be more likely to click-through your email marketing campaigns.
Ask yourself: How can your business solve a potential customer’s problem and drive conversions? When your problem solves for your customers, they are almost compelled to open your emails, click through, and read your content.
Incorporate fun – with no explicit sales goal
It’s tempting to make sure that every email (Email Marketing) you send has an explicit sales goal, but emails are also an important aspect of building brand awareness and encouraging customer loyalty. When it comes to improving engagement, sheer entertainment may be the way to go.
Try sending out something entertaining for a holiday or making your monthly newsletter (Email Marketing) interactive. Some of the highest CTRs (click-through rate) you’ll ever get are from emails that don’t have much to do with a promotion or your business but still redirect to your website or other content within the email.