What is Guest Blogging and its Importance?
Previously, very few people knew how to use the Internet, then the practice of blogging was also less because very few people knew what blogging is, then it was easy to rank websites or blogs at that time. But if we look today it is very difficult, if we are working on a keyword, then we will get 100 million blogs or articles on that particular keyword.
You can see in the picture above that I have searched the keyword guest blogging and you have seen 4,04,00,000 blogs written on this particular keyword. The result can be gauged by how difficult it is to rank in today’s Internet world.
But looking at all of this, Google keeps bringing updates to its Google algorithm to rank really good blogs. Our effort will continue that we can rank our blog. Today, we will see a way with which we can improve the rank a little bit and that is guest blogging.
What Is Guest Blogging?
Can say guest blogging is a content marketing strategy and SEO technique. Where we write or publish a blog on another guest blog website so that we can bring more and more people to our blog or increase the awareness of our brand/corporate brands. This guest blog presents websites or brands in front of the relevant audience, so that awareness of that brand is increased in the audience.
Importance Of Guest Blogging
1. Right Audience:-This is a perfect place for business owners who need a relevant and interested audience for their business. For example, if someone offers an email marketing service, they will describe their email marketing service on the guest blog website of Email Marketing.
2. Amazing Content Writing:- Writing a good blog means that you can understand who you are and what services or products you offer. This method is not right, similar articles are appearing everywhere, always try to write something unique in subject and title so that the audience is compelled to click and the most unique, which has not happened till date.
3. Create Backlinks:- You make it a good quality backlink because you first tell the guest blog site owner with your content that we provide a good service or product or content to the audience. By doing this, a good image is created in the owner’s mind by taking your blog or website and providing you a good quality link.
How we search for Guest Blogging Sites?
As far as the research I have done and it has been found that you can search the guest blog of your respective niche using Advanced Google operator.
Now I will explain to you through an example how to search the website using Google operator.
email marketing + intitle:”write for us”
- Here Email Marketing is Keyword, On which you have to write a guest blog.
- Intitlethis means that the same website appears on SERP, with the title Email Marketing written on it.
- Write For Us, it states that this site allows guest blogging.
Take another example for a better understanding
Guest blogging + intitle:”write for us”
You can search a lot using Google operator according to you, this is amazing.