- July 12, 2021
- Posted by: Tanu Shyara
- Categories: B2B Marketing, Business, Email, Email Campaign, Email Hosting Services provider In India, Email Marketing
Email marketing is one of the fastest t growing mode of marketing in the recent times. Also, one of the oldest form of digital marketing, email marketing generates some of the highest return on investments and is incredibly effective. But its goes without saying that if all the right steps are not taken or your email marketing camping lacks the innovation, drive and technological support it is bound to bomb.
Here we are with some email marketing hacks to help you make your email marketing campaign a success:
1. Don’t Jump Right in:
After sending an email to your customers you wait for the email campaign to generate leads and achieve its objective. It won’t be quite possible if you jump right into the topic without giving the receiver of the email a heads up or something to draw them in. You need to make sure that your campaign presents the goal of your campaign subtly and not explicitly.
Example: If you want someone to buy your products, write an email describing the details of the product or just giving an overview of the product, with the email leading the customers to your site if they want to know more about your product, rather then mentioning “buy our product.”
2. Personalize the Email:
Nothing gives the reader a warm sense of familiarity and recognition them seeing their names on email and things. Using someone’s name in an email, makes the email look much more personal, which helps build the trust of the organization in the organization.
You can use various software which will help you send curated emails to the target audience, aligning wit their interest.
Example: Amazon sending you emails about the new mobile, after you searched about different mobiles on their app.
3. Make the Customer Feel Special:
Nothing will help you gain more subscribers or customers than telling them what an integral part they are of your organization. Send them VIP emails, or emails related to special offer. This hack is in relation to the 2nd hack.
Automated personalized mails can be used to send reminders to the customers, thus drawing them in. These reminders can vary from a singer releasing a new song, to abandoned products in a cart, to abandoned payment, to end of subscription, etc.
These reminder emails emails, not only help you gain customers by reminding them of the products they wanted to buy or in case they forgot to pay for the subscription of that streaming service which has their favorite show on it. This email marketing. Hack can also be used in various other forms to maintain contact with the customers.
5. Market Demography:
Know the demography of the market before the start of your email marketing campaign. You need to know your audience before sending out the emails as it will help you reduce cost of the entire campaign and generate higher return on investment. This will help help you personalize the data the data that you want to send out.
Example: it will be the moms of kids who want to buy the socks for made for kids rather than the kids.
6. Killer Copy:
The content of the email draws in an lot of leads and help them convert into customers. Well written copies attract customers and induces them to complete your call to action. Content of the email matter as much as the technical part of the email marketing campaign.
No body likes to read an email without a proper structure. As not only does it make reading the email impossible but also to figure out the main purpose of the email. Follow a proper structure of the email it can be – photo-paragraph-call to action, paragraph-photo-call to action, etc. You can even use pre designed email templates for this.
8. Choose Your Email Delivery Service Provider Wisely:
one cannot laugh successful email campaigns if their email delivery system provider does not match their needs. You need to make this decision wisely after doing proper research and choose one which suits all your needs.
We at mailcot make it a point to serve our customers with the best. For more information you can check out our services page.
These were the email marketing campaign hacks which will help you laugh a successful email marketing campaign without much hassle. The data collected for an email marketing campaign can also be used for different purposes.
A successful email marketing campaign not only gives your organization more visibility but also ensure a higher conversion rate. It gives your company credibility, customer loyalty and ensure that your organization is expanding.