- July 10, 2018
- Posted by: vmayo
- Categories: Email Marketing, Transactional Email
What is Transactional Email Service?
Before we know Why Transactional Email Service?, first we need to know that What is a Transactional Email? So Transactional email is a mail service that sent out to complete a transaction with a customer. It is a mail that has been sent to one individual, rather than a large number of recipients on a mailing list. for example, Sending the confirmation to a customer of their purchased product via Transactional Email Marketing Service.
Using transactional emails in your business might also seem something that goes without saying. It was a surprise that how many companies actually don’t use this opportunity. Or even when they do, system-generated emails are frequently underestimated through entrepreneurs. According to the survey, only 48% of brands performing transactional emails use post-buy programs, 40% use cross/upsell programs and 27% use cart abandonment applications. There are some of the most vital reasons to utilize well thought through transactional email messages.
- Instant communication with clients right after they have interaction along with your company
- Higher delivery and open rates than any other email marketing campaigns
- Accessible real-time reporting to analyze results and enhance further performance.
There are some primary reasons why we should use Transactional Email Service and how to do it smarter in Email Marketing Services:
Instant Interaction with Clients
In terms of marketing, only a prompt reply on user action considered as an opportunity. A late response isn’t any response, however, a loss of a client. What’s the point of asking a customer why he didn’t proceed with a purchase a day after his attempt? Transactional emails usually sent instantly and automatically to a person that has taken a certain action.
Instant interaction via sending suitable emails will:
- Accelerate the process of your business – purchases, registrations or some other activities
- Build loyalty to a brand that cares about every client and presents the best and fastest communication possible
Email Delivery is Important for Success
Did you already know that about 20% of emails wind up in junk or spam folders, or don’t get delivered at all? High deliverability is especially crucial for transactional emails containing important data about purchases, registrations, etc. Therefore, Transactional email service relies on general. The usage of a expert transactional email service is often a smarter preference than a self-sustained email transport infrastructure. Transactional emails sent from your CMS cannot assure that they will all land in the inboxes in comparison with special Transactional Email Marketing Services that offer a strong cloud infrastructure.
Get reporting for further Sent mail
Transactional email Marketing services also provide reports and statistics about the sent emails:
- How many emails opened
- Clicked links
- Email bounce rate
- How many users using mobile phones to read the emails
- Browsers that are in use for emails
- which countries are your clients in? etc.
These above details will allow you to analyze your performance and make improvements for further activities.
Transactional Email service controlled by Marketers
Transactional emails definitely included in the common advertising and marketing strategy. And it should be controlled by marketers. It’s time to say goodbye to the dull system-generated emails and welcome compelling transactional emails which created in stunning email templates with branded elements and consist of not only an informative message however additionally a personalized marketing message further.
Transactional email Service is vital while you communicate with your clients. Here at Mailcot, it offers effective features, strong deliverability services and responsive customer offerings to help you build and improve this communication. So keep growing by using Best Transactional Email Marketing Services.