Why Social Media is an Effective Platform for Your Business?

With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.

Why Social Media Marketing is Important?

According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.

Before we get into how to build an effective social media marketing strategy, here is a look at a few of the ways social media marketing can improve your business.

Branding

Displaying your business’ personality through social media is one of the best ways to connect with your target audience. Your social media channels just expanded opportunities for your brand’s voice, content, and interactions.

Customer Loyalty

Brands are placing a bigger emphasis on customer experience because of the impact it has on reputation. Brands who engage on social media channels receive higher loyalty from their customers.

Conversion

Every post, ad, follower, blog post, and email is an opportunity for customers to convert. Whether you’re a B2C or B2B company, social media can be a very effective tool for gaining new leads and moving people through your sales funnel.

Humanization

Faceless corporations are a thing of the past. These days, consumers are not only about what they buy but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing.

Customer Service

The best place for customer care lies on social media. Before brands got involved, it was created solely for communication, and that is still its core foundation. Customer interactions allow for the public opportunity to make complaints right.

Inbound Traffic

Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.

Why You Need an Effective Social Media Marketing Strategy

A social media marketing strategy outlines your business’ goals and sets measurable objectives for the desired outcomes. Now we understand the benefits of using Social Media Marketing Strategies:

Generate more revenue

The most obvious opportunity is to generate revenue. This can be done by building a community or advertising your products or services within the social media platform. If you choose to advertise on social media, the ads can either link back to your business’ social media page or sometimes to your website. This can mean that you’re able to benefit from social media without needing to have a channel.

Increases Awareness and Branding

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

Increases Exposure to generate traffic, leads, and sales

Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.

Networking

Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.

Search-engine discoverability

Your website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimisation (SEO) strategy.



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